Yesterday Brian coached me to think differently about fire. Yes, it burns things away. It can destroy and can spur beginnings, good and bad. As always, Brian took it one step further. “Why don’t we think about your inner fire, Christa, as something that keeps you in check?”
I looked at him with a puzzled and furrowed brow. He continued, “If your gut, where your fire lives, is getting angry, vindictive, or upset, don’t chide it. Don’t tell it that it needs to calm down. Maybe it’s telling you that the situation that seems intolerable should no longer be tolerated.” This doesn’t mean we should set everything on fire on our way out the door. It just means we need to begin to earnestly seek the direction of the door.
Now I see where he was going. Yes, sometimes our temper needs to be softened and smoothed around the edges, pacified in the way that water pacifies fire. Sometimes, we need to use it as a catalyst for change and movement, two very scary actions. If our body tells us we need to flee, its message at least deserves our consideration. When we can’t free ourselves form our own ways of thinking, that proverbial inner fire can carve the way forward. It gives you a way to walk.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Christa,
Dr.Deepak Chopra counsels us to listen to the innate wisdom of the body. We need to tap into these messages and signals. The body’s intuition (heart wisdom) is sometimes more accurate than mental gymnastics (analysis). We ignore our body’s wisdom at our own risk.
Yesterday, for example, my body told me to fast, so I skipped dinner. I felt great when I woke up in the morning–like a million bucks. Fasting de-toxified my system: it had a cleansing effect. Hence, our bodies are an important source of information: every cell is intelligent. Cheers.
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I love that listening to your body yielded such a great response the next morning. Our bodies are so much wiser than we give them credit for!
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