“He who has a why to live for can bear almost any how.” ~ Nietzche
With my recent career decision, I had to get my priorities back in order. I used to think of priority setting as a one-and-done action. It’s actually a daily process, a constant tinkering based on new bits of information and insights.
To make my latest career decision, I relied on an old technique that has worked for me in the past: I write my priorities down on paper and post them just above the doorknob of my front door.
Here’s the latest list:
- Developing Compass Yoga
- Teaching – yoga and business
- Writing – the daily posts on this blog as well as several other writing projects currently underway
- Freedom – in terms of finances, time, and geography
These priorities give me broad context for how to cultivate and slot in opportunities. If an opportunity doesn’t support one of these priorities, then I can pass it on. These priorities are lenses and funnels, a deceptively simple decision tree of sorts. In Nietzche’s words, they are the “whys”. Now, I have a way to evaluate the “hows”.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“He who has a why to live for can bear almost any how.” ~ Nietzche
Christa,
I really appreciate your list of priorities. This system allows me to keep my feet firmly planted on the ground too.
People like me–who live on a cloud–need to write things down in order to get things done. It is as simple as that: otherwise, I have a tendency to forget.
Preparing such a to-do list helps blokes like yours truly, who forget to tie their own shoe-laces and keel over. Once, I was so overwhelmed by a beatiful idea that I put my shoes accidentally in the fridge instead of the rack near the main door. So, your system enables me to actually live on planet earth.
Thank you, earthling, and cheers to your wonderful life.
LikeLike
Shoes in the fridge! I love it, Archan. Glad this system will help 🙂
LikeLike