A friend of mine recently asked me for some advice on how to get into the kind of work I do. I’m currently a product developer in the mobile space, and my first question to her was, “Why do you want to do this kind of work?” She was a little surprised though my interest in the answer was very genuine. She talked about how much she loves technology and how much it does for us to help keep us connected. That’s the end product, and I wanted to know what work, day-to-day, she really enjoyed doing.
The wow of an end-product and the work that goes into making that product are two very different things. I think losing sight of this idea leads many people to jobs they end up disliking. (Though the stats vary widely from study to study, it’s estimated that between 60% and 80% of Americans dislike their jobs.) This is completely understandable – it’s a fine nuance to get our heads around. I started out at Penn as an undergraduate in the engineering school. I loved science and math all through school, and so I thought engineering would blend the two nicely. Plus, I loved the end products of engineering.
I was quickly very unhappy in my classes. I hated the actual work of engineering. What I found I loved was understanding the engineers themselves. How could they possibly sit by themselves in labs for so many long hours. Didn’t they want to talk to anyone? I was fascinated by their focus.
It took me a long time to learn what careers were really for me – those that involve understanding the human mind and the choices we make. I love people and knowing what makes them tick. I want to know why when confronted with choices A, B, and C, they go for C under one set of circumstances and B under another set of circumstances, or even more interestingly, why they sometimes make no choice at all. And then I like to see how those choices impact their lives and the lives of those around them. (After I realized this interest of mine, I became a double major in Economics and History with a minor in Psychology. These are areas of study that all pivot around the psychology of choice, my favorite subject.)
So if you’re looking to start a new career, or you’re trying to understand how on Earth you got yourself into a career that really isn’t for you, my advice is to focus on process. Don’t be so concerned with what you’re creating; consider the act of creation that’s most exciting for you. Don’t let what you’ll be overshadow what you’ll actually do. A career is an action more than it is a title.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
A friend of mine recently asked me for some advice on how to get into the kind of work I do. I’m currently a product developer in the mobile space, and my first question to her was, “Why do you want to do this kind of work?” She was a little surprised though my interest in the answer was very genuine. She talked about how much she loves technology and how much it does for us to help keep us connected. That’s the end product, and I wanted to know what work, day-to-day, she really enjoyed doing.
Good words. I know that I had an arrow-like purpose when I went (back) to school (for undergrad). I wanted to do very particular work, and I architected my college time to get me there (though I did change majors once) and it did. Dream achieved! Years on now, I struggle with the day-to-day because I don’t care about the process anymore (and there isn’t really an end product to care about). For example, I can only get so excited about software…like the person you discuss, I get more excited about what the software can do for people, how it can be used. (there are lots of orgs starting to use mobile to help in rural, third world, etc areas if she’s interested) I have “decided” that what I want going forward is: I want to enjoy the process of creating a product I can be proud of, and do it working with people I like and respect. (and if I’m in an organization, that it’s one I can feel good being part of) So much is focused on the end point, but we spend so much of our lives in the doing, and I want to feel good in the doing too!
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Christa:
Nice post. Thanks for your contribution here. I appreciate your ideas.
“Career” is not what it used to be. Now, more than ever before, students and employees have more flexibility in terms of their choices.
They also need to adapt according to the dynamism of the market.
For example, if you have a love for English lit., by all means major in english literature. Then, build up a creative portfolio which you can show to potential employers down the line, such as published articles, press releases, essays, brochures, etc.
With the job uncertainty and lay-offs, more and more employees are trying to focus on showcasing their assignments and projects. You can be hired for a gig, but then you may have to move on to the next gig.
You employers can be companies or individuals, so process is important: you have to keep on re-inventing yourself and have a body of work to show for it. That’s why one of the most significant trends in today’s economy is the rise of the freelancing class. Of course, some prefer a steady job with a steady paycheck and retirement at 60 plus, but those sorts of “jobs” may not be around for long anyway. Cheers.
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