There are plenty of people out there playing pundit about the fate of Apple now that Steve Jobs has stepped down. When I heard about his resignation, I at first felt a real sadness and then my attention quickly turned to gratitude for what he gave to all of us. While Apple and its team have drawn so much benefit from his leadership, I also realized that just by watching and studying him and interacting with the products and staff of his company we have gained so much. We owe him so many thank yous.
Here is a start:
Never give up; rely on your intuition – After his board sent him packing, it would have been very easy for Jobs to slunk off into obscurity. Instead, he started another company and invested in this little start-up called Pixar. Jobs trusts his gut above all else, and that authenticity that “knowing beyond knowing” has paid off in spades for me, albeit spades that have been hard-won.
Be unreasonable – There are several business legends about how infamously unreasonable Steve Jobs is. He is a relentless, restless seeker of quality and he demands of everyone else what he demands of himself – excellence.
People don’t know what they want and we can’t expect them to – If Apple got bogged down in consumer product testing and consumer product research, it’s unlikely that we’d have any of the magic Apple has built its brand on. In a time of user-generated content / input craze, Apple took a completely different approach – its products shaped the desires of consumers rather than the other way around.
Invent by alleviating pain – Apple has always paid close attention to what gives consumers pain, and then invented products and services to alleviate it. It is a brilliant point-of-view from which to invent, and it has won them consumer loyalty by the boatload.
Everything is possible; you can make something out of nothing – Jobs took his interest in personal technology, got out a white piece of paper and built Apple from nothing but a handful of computer components. For any entrepreneur with little more than a dream, Steve Jobs shows us what’s possible with passion.
Our future really is in our hands – I suppose Steve Jobs could have played it safe as a young man and gotten a job working for someone else. Instead, he paved his own road from the very beginning and never looked back. He knew his future was actually safer (and more fun!) in his own hands rather than in anyone else’s. His story will be one that’s told and emulated for many generations to come. I can’t wait to see all of the new Steves that spring from his inspiring path.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
There are plenty of people out there playing pundit about the fate of Apple now that Steve Jobs has stepped down. When I heard about his resignation, I at first felt a real sadness and then my attention quickly turned to gratitude for what he gave to all of us. While Apple and its team have drawn so much benefit from his leadership, I also realized that just by watching and studying him and interacting with the products and staff of his company we have gained so much. We owe him so many thank yous. 
Really good one, Christa. I appreciate your recap!
Thank you.
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Thanks, Bob! So glad you enjoyed it 🙂 The lessons I learned from Steve are very similar to the ones I learned from you.
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