There are plenty of people out there playing pundit about the fate of Apple now that Steve Jobs has stepped down. When I heard about his resignation, I at first felt a real sadness and then my attention quickly turned to gratitude for what he gave to all of us. While Apple and its team have drawn so much benefit from his leadership, I also realized that just by watching and studying him and interacting with the products and staff of his company we have gained so much. We owe him so many thank yous.
Here is a start:
Never give up; rely on your intuition – After his board sent him packing, it would have been very easy for Jobs to slunk off into obscurity. Instead, he started another company and invested in this little start-up called Pixar. Jobs trusts his gut above all else, and that authenticity that “knowing beyond knowing” has paid off in spades for me, albeit spades that have been hard-won.
Be unreasonable – There are several business legends about how infamously unreasonable Steve Jobs is. He is a relentless, restless seeker of quality and he demands of everyone else what he demands of himself – excellence.
People don’t know what they want and we can’t expect them to – If Apple got bogged down in consumer product testing and consumer product research, it’s unlikely that we’d have any of the magic Apple has built its brand on. In a time of user-generated content / input craze, Apple took a completely different approach – its products shaped the desires of consumers rather than the other way around.
Invent by alleviating pain – Apple has always paid close attention to what gives consumers pain, and then invented products and services to alleviate it. It is a brilliant point-of-view from which to invent, and it has won them consumer loyalty by the boatload.
Everything is possible; you can make something out of nothing – Jobs took his interest in personal technology, got out a white piece of paper and built Apple from nothing but a handful of computer components. For any entrepreneur with little more than a dream, Steve Jobs shows us what’s possible with passion.
Our future really is in our hands – I suppose Steve Jobs could have played it safe as a young man and gotten a job working for someone else. Instead, he paved his own road from the very beginning and never looked back. He knew his future was actually safer (and more fun!) in his own hands rather than in anyone else’s. His story will be one that’s told and emulated for many generations to come. I can’t wait to see all of the new Steves that spring from his inspiring path.
Christa Avampato 