“We are spurred by our personal goals tempered by reality.” ~ Bill Flax
You might be surprised to learn that my primary major in college was economics. I bounced around from the School of Engineering to several life science majors to international relations and then ended up loving economics. 7 years after undergard, I went to business school and econ was one of my favorite classes while many of my other classmates groaned at the thought of it.
The economy is the world’s largest machine, dynamic and always being tinkered with. It is the manifestation of our collective consciousness, our hopes and fears, our expectations, disappointments, and triumphs. It is our living, breathing history.
Bil Flax’s article in Forbes Magazine this month reminded me of how much we have to learn from watching the economy. He clearly and succinctly lays out its main tenants in a single page. He untangles some of the mystery and takes out the trepidation felt by those just beginning to study the economy. He brings it to a human level. He reminded me of why I majored in econ and the principle that driven my entire career – leverage.
In recent months leverage has gotten a bad wrap. It’s connotation denotes reckless spending and irresponsibility. The kind of leverage I’m talking about is the opportunity to make a difference. Think about what you’re doing every day. How many people is it helping? And in helping those people, are they enabled to then help others, and so on down the line. I’m in the process of making my next career move and this definition of leverage has been on my mind a lot lately. My greatest wish is to be useful, to look back from the other side of this life and say, “What I did with my days made an enormous difference in the lives of others. I helped as many people as I possibly could.”
So how am I going to get there? I’m going to lever up. I’m going to inspire, encourage, and provide wellness in all its forms to people who want to help others be well. This is economics at work.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 