Forbes Magazine ran an excellent article this month by author and biographer Paul Johnson about the lessons learned from the lives of a handful of great men, and by great they mean well-known. Some of them made drastic mistakes that we can learn from. Others lived lives of nobility that we would do well to follow. I was a bit disappointed that they didn’t include any women in the article; I’ll draft that one shortly.
I highly encourage you to read Johnson’s full article – it’s articulate and very well-organized, exactly what a biography should be. In the mean time, here’s the condensed version listing the great men he includes in the article and the lesson we should take from each of their lives:
Napoleon: “The important thing about success is knowing when to stop.”
Washington: “A successful general should not seek political power; he should wait to be called by the unanimous voice of the people.” [Johnson adds here that business people who seek political power would be wise to follow Washington’s example. Donald Trump, I think he’s talking to you.]
Churchill: “Never give up.”
Jesus: “People are infinitely more important than things.”
Socrates: “Never think you know all the answers. Wisdom lies not in possessing knowledge – which quickly becomes outdated – but in perpetually seeking it.”
Darwin: “Nothing is so small as to be insignificant. Success in business is getting countless small things right. The big things then naturally follow.” [This is my favorite part of the article!]
Mozart: “Start early.”
We have much to learn from the lives of others. Noted.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Forbes Magazine ran an excellent article this month by author and biographer Paul Johnson about the lessons learned from the lives of a handful of great men, and by great they mean well-known. Some of them made drastic mistakes that we can learn from. Others lived lives of nobility that we would do well to follow. I was a bit disappointed that they didn’t include any women in the article; I’ll draft that one shortly.
I agree that bios are an outstanding source of inspiration. In fact, one of my most returned to books is Doris Kearns Goodwin’s Team of Rivals.
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That’s one of my favorite biographies as well. She is a genius at bringing history to life!
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