I had two very vivid dreams while on vacation in Florida. They were so powerful that I truly feel like they were not just merely dreams, but messages. Being away from my home base opened up my mind to new possibilities and ideas. Not surprisingly, both of these dreams had to do with finding my life’s work. One was an affirmation of what I’ve known for some time but didn’t know how to articulate and the other had to do with options as I move forward. I’ll tell you about the first one today and the second one tomorrow.
My chance with The New York Times
I was interviewing to be the assistant to the Executive Editor of The New York Times, an institution that I treasure. For some reason, I decided to stop off and run an errand before going to the interview. My interview was at 5:30 and I looked down at my watch while finishing my errand and it read 5:36. I ended up getting to the interview at 5:50 and Bill Keller (the former editor who just stepped down last month) was waiting for me. He told me he was very disappointed in my tardiness though with some work I could probably make a good assistant. At first, I was horrified at being late (those of you who know me personally know of my great love for punctuality), and then I was horrified by the word “assistant”. I got up from the table, told Mr. Keller I wasn’t interested in being anyone’s assistant, and walked out of the building. It felt amazing.
No longer assistant material
This dream has real significance for a few reasons. If there is any institution that resonates with me for its history and commitment to excellence, it’s The New York Times and I am a huge fan of Bill Keller’s (despite his skepticism about social media). If I was disgusted by the thought of being his assistant, then I can’t really imagine signing up to be anyone’s assistant. I’m grateful for the time I spent as an assistant; I learned so much. And now those days are behind me. For everything, there is a season.
Love the work, love the result
This dream also made me realize that for my work to be truly satisfying, I have to love the work itself as much as the result of that work. I would never be an assistant at The New York Times because that is the kind of job that requires the commitment of someone’s entire life. I used to be a person who could do that; I certainly did that to work in professional theater and I ultimately left to get a life. Now, I guard my personal time as a prized possession. The only mission I’m professionally committed to now is my own with Compass Yoga. I love the work and results of yoga and its teaching.
Times change, and our priorities change right along with them. Now I’m meant to work for me.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I had two very vivid dreams while on vacation in Florida. They were so powerful that I truly feel like they were not just merely dreams, but messages. Being away from my home base opened up my mind to new possibilities and ideas. Not surprisingly, both of these dreams had to do with finding my life’s work. One was an affirmation of what I’ve known for some time but didn’t know how to articulate and the other had to do with options as I move forward. I’ll tell you about the first one today and the second one tomorrow. 
Best of luck obtaining your dreams
LikeLike
If anyone can realize their dreams, it would be you, CR. NOW .. as far as being an assistant- I LOVE IT (even whilst being bothered by the term ‘administrative assistant’ (which to me sounds like I cannot type a letter without instruction!))
Go get ’em CR. Glad Florida gave you time to think!(dream!)
LikeLike
Um, BBJ, you are SERIOUSLY more than an assistant. What would that department do without you?! What would I do without you?!
LikeLike
Christa,
See what I mean?
My point is, you had those dreams in Florida, that is, while you were on a vacation. Hence, the importance of downtime in your life.
That’s why I would like you to take time away from your busy schedule and engage in the things which liberate you from the mundane and trivial. I think we all need that, from time to time, in our lives.
In your case, it is great you are dreaming. Those dreams are your teachers from the beyond. Your subconscious is sending you a message. I don’t think a person like you would be a good “cultural fit” in any org. Not even the New York Times, which is great.
I look forward to the day when I can read your posts. In these posts, you will be describing what it feels like to be the owner of your own business and self-employed.
“A Day In the Life of Christa at Compass Yoga.” Like a compass, your business will point you in the right direction. Like Christopher Columbus, you will succeed in navigating uncharted waters for sure.
I hope you outlive us all and live a long and fruitful life. Namaste.
LikeLike
While there is nothing wrong with assisting, it is done to both assist and (presumably) to learn from a master of some kind (though there are not as many of those in this world as most “masters” might think).
CR, you’ve been a thought-leader as long as I’ve known you. And assisting, even at a place like the NY Times, would simply kill you!
I’d suggest that rather than “leaving [that] hat behind,” you left it years ago and just realized it in a very insightful dream.
LikeLike
Lon, you are too kind. It’s because of inspiring people like you that I can dream big.
LikeLike