“The most amazing thing about biz dev work: the more you do, the more you realize that opportunity is under every stone. Turn ’em over!” ~ ME
For the past two weeks I have been sending an insane amount of emails and making an equally insane amount of phone class related to Compass Yoga. I’m getting down all of the steps in the hopes that some day I will have the time to reflect back on all of this work and on all of the amazing, talented, incredible people who helped me through their own kindness, talents, and generosity.
Business development work is what I’ve been trained to do. By nature, I’m relentless, and this natural tendency and endurance was only further bolstered by my undergraduate and graduate school education. Once I really believe in an idea and have dedicated myself to it, I will work and work and work until I make progress. I’ll experiment, take a new approach, or try something completely off-the-wall if I think it will make a difference.
Business development is a long-term bet
I’m making progress. On June 19th I’ll be giving a presentation on the benefits of yoga for veterans, at Jehrico Project, an organization that serves homeless veterans in New York City, and I’ve started the long paperwork process to teach yoga at the Manhattan VA Hospital for the medical staff. These are two developments that I’m incredibly grateful for, and I think it’s important to share that I didn’t just waltz in and have these wonderful opportunities handed to me. Of the hundreds of contacts I’ve tried to make, most were never returned, a few kindly declined my offer, and these two took some convincing – first by me and then by people at these organizations who believed in the power of this work.
When you don’t know what to do, keep going
I’m sharing this truth because there’s an important lesson in this for you and me. You might be working on a project at this very moment and you may feel like all of your efforts are yielding a blessed thing. You might feel like you’re beating your head against the wall, wringing your hands, and wasting your time. The truth is that you are laying a foundation, and foundation building takes a lot of effort. We want to jump to the decorating, “the fun stuff”, of a project as soon as possible, but trust me, that won’t work. You have to make sure your base is solid and build from that. It’s slow in the beginning but if you training properly and do the appropriate groundwork, you’ll be so much better off in the long run. Cultivate patience as you pursue progress.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
“The most amazing thing about biz dev work: the more you do, the more you realize that opportunity is under every stone. Turn ’em over!” ~ ME
Christa Avampato 
Christa,
Let me second that motion, your honor. You are laying the foundation by contacting people and putting your best foot forward.
You have to keep on taking calculated risks, you have to keep on experimenting. Perhaps, most important of all, is marketing.
I have a great suggestion for you: please visit Maria Brophy’s blog right now. Don’t waste a second. Maria has written a terrific post about how to use public relations to market your business. This can help you with Compass Yoga, that is, sending out press releases to various media outlets. I want your project to succeed and you to feel happy and fulfilled. Hence, do yourself a favour.
I would also suggest that you should use the services of a local PR agency to announce your services. You should get ink in the media, otherwise how will people know about you?
Those people can become your clients in the future. You should send your press releases to as many media outlets as possible: radio, TV, newspapers, magazines and even multi-media.
My best wishes, as always, are with you. Three cheers to your life.
Namaste.
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I love Maria’s blog. Just subscribed and started to follow her on Twitter, too. Thank you so much for that referral. Getting a local PR agency is such a great idea. I need to look into how all of that works. I have a friend who used to be big in that world. I should seek out her advice! Thanks, Archan!
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