I just finished sorting through all of my SXSW Festival materials. I’m bowled over by the amount of talent, insights, and excitement that’s available in the Interactive and Film portions of the Festival. Thank goodness I arrived a day early to get myself together!
Already Austin in proving to be an incredibly hospitable city. I had one cab driver who chatted me up about the US Open (we’re both big fans of del Potro!) and the other played a trivia game with me to test my African geography skills (he said I did well for an American – hmmm…compliment?). I had a great sampling of great Mexican food, complete with dangerously delicious sangria, and everyone I met smiled at my, made eye contact, and bent over backwards to help me out with anything I needed. In the words of Annie, “I think I’m gonna like it here.”
On deck for open day:
9:00 am coffee with Rohan Gunatillake, “reformed management consultant and seriously playful urban meditator” – a Twitter connection I made on Thursday morning. He works at the intersection of Buddhist meditation and tech so we have lots to talk about!
I’m going to take in the trade show for the remainder of the morning.
12:00 pm lunch date with Michelle Nickolaisen, a.k.a. the creative power behind Wicked Whimsy. Thank you, Twitter. Again!
And then the festival really gets cooking with these sessions:
2:00 – Improv Classes: Not Just for Comedians and Actors
3:30 – Why Everything is Amazing But Nobody is Happy
5:00 – Why Would We Think Social Media Is Revolutionary? with Clay Shirky
And then a plethora of evening parties to choose from. As Saturday and Sunday promise to be nights filled with revelry I may be taking it easy tonight. Pacing is a virtue!
For my thoughts on the day as it unfolds, check my Twitter feed and Tumblr blog, Born into Color. There’s exciting stuff brewing in Texas, and I’m excited to share it!
I took the photo above. Amidst all of Austin’s colorful signage, this is one of my favorites. A hot sauce store!
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I just finished sorting through all of my SXSW Festival materials. I’m bowled over by the amount of talent, insights, and excitement that’s available in the Interactive and Film portions of the Festival. Thank goodness I arrived a day early to get myself together!
