Becoming a storyboard artist
I’ve been trying to find the right channel to share my love for design and creative living in a visual way. This blog is really meant more for my writing. This blog is a storyteller’s project, and while a picture can be worth a thousand words, pictures need their own space. I went looking for a place online that was easy to update on the go, that I could largely populate from my mobile phone as I’m out in the world, living it up. In short, I needed a channel to document my usual shenanigans and let them really shine.
Tumblr gets my vote
Enter Tumblr, a ridiculously user-friendly microblogging service that lives somewhere between mainstream blogging and Twitter. Post a quote, link, picture, video, audio clip, or some short text (perhaps slightly longer than 140 characters.) The mobile app has all kinds of features that are easy to use and make posting a cinch. I’m giddy just thinking about this new online adventure. I will post whenever I see or experience something really interesting that I want to share but that doesn’t necessarily warrant a full written post on this blog.
Pictures make a better brain
Lately I’ve been reading a lot about how to build a better brain. There’s a lot of evidence for visual learners to try to improve their auditory skills and for auditory learners to try to improve their visual skills. I am part of the latter group – the weird ones. (Seriously – only 10% of people are auditory learners.) We’re the people who never forget a conversation or something we read, through are highly unlikely to remember what shirt we wore yesterday. I think in words, not pictures. Temple Grandin inspired me to try to make pictures a bigger part of my life. And I’d always like to find ways to boost my brainpower.
Born into Color is born
So here we go – the visual storyteller in me finally gets the chance to have her say in pictures. The title of my blog “Born into Color” is inspired by a line from a poem by Rumi entitled “Quietness”. Appropriate for a girl trying to use fewer words and more pictures. This is my attempt to “Become the Sky. Escape. Walk outside like someone suddenly born into color.” Isn’t that image beautiful – to imagine that every time I set foot outside my home I’m suddenly transformed by the world around me, like a black and white film suddenly brought to life by color.
I’ll be updating the Born into Color regularly while I am at SXSW. I’ll be presenting Taming the Monkey Mind: Yoga and Creative Focus and teaching yoga. If you’re going to be in Austin, let me know so we can meet up! Follow Born into Color by clicking here.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
