Becoming a storyboard artist
I’ve been trying to find the right channel to share my love for design and creative living in a visual way. This blog is really meant more for my writing. This blog is a storyteller’s project, and while a picture can be worth a thousand words, pictures need their own space. I went looking for a place online that was easy to update on the go, that I could largely populate from my mobile phone as I’m out in the world, living it up. In short, I needed a channel to document my usual shenanigans and let them really shine.
Tumblr gets my vote
Enter Tumblr, a ridiculously user-friendly microblogging service that lives somewhere between mainstream blogging and Twitter. Post a quote, link, picture, video, audio clip, or some short text (perhaps slightly longer than 140 characters.) The mobile app has all kinds of features that are easy to use and make posting a cinch. I’m giddy just thinking about this new online adventure. I will post whenever I see or experience something really interesting that I want to share but that doesn’t necessarily warrant a full written post on this blog.
Pictures make a better brain
Lately I’ve been reading a lot about how to build a better brain. There’s a lot of evidence for visual learners to try to improve their auditory skills and for auditory learners to try to improve their visual skills. I am part of the latter group – the weird ones. (Seriously – only 10% of people are auditory learners.) We’re the people who never forget a conversation or something we read, through are highly unlikely to remember what shirt we wore yesterday. I think in words, not pictures. Temple Grandin inspired me to try to make pictures a bigger part of my life. And I’d always like to find ways to boost my brainpower.
Born into Color is born
So here we go – the visual storyteller in me finally gets the chance to have her say in pictures. The title of my blog “Born into Color” is inspired by a line from a poem by Rumi entitled “Quietness”. Appropriate for a girl trying to use fewer words and more pictures. This is my attempt to “Become the Sky. Escape. Walk outside like someone suddenly born into color.” Isn’t that image beautiful – to imagine that every time I set foot outside my home I’m suddenly transformed by the world around me, like a black and white film suddenly brought to life by color.
I’ll be updating the Born into Color regularly while I am at SXSW. I’ll be presenting Taming the Monkey Mind: Yoga and Creative Focus and teaching yoga. If you’re going to be in Austin, let me know so we can meet up! Follow Born into Color by clicking here.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 