Austin, I’m heading your way! A month from today I’ll be presenting at the SXSW Interactive Festival. Back in August I put together a proposal for a session entitled Taming the Monkey Mind: Yoga and Creative Focus. I’ve never been to SXSW, though from the description of it from friends who have gone it felt like the perfect setting to discuss my interest in helping creative professionals use yoga as a tool to spur their imagination at will. Plus, SXSW will allow me to indulge every nerdy tendency I have (and there are many!) In January, my session was accepted by the SXSW selection committee and I’ve been off and running on the planning and preparation front ever since.
As part of being a speaker, I have the opportunity to bring along a co-presenter. SXSW is such an incredibly inspiring experience that I felt selfish not sharing the goodness so I asked my friend Jennilyn Carson of Yogadork.com fame if she’d be interested in co-hosting the session with me. Thankfully she accepted, submitted to the SXSW committee, and was accepted. I couldn’t be more excited! Her blog on yoga pop culture is one of the funniest, savviest, and honest channels out there. She’s an incredible writer, community-builder, and meticulous researcher. I feel honored to have her join in the fun.
Our session will be on Tuesday, March 15th at 5:00pm, room TBD – the last slot of the interactive festival. It’s the perfect way to close out the SXSW experience – sharing ideas and thoughts about the creative process and the use of yoga to enhance our imaginations. No pressure, all fun. Stop by and see us!
I’ll also be teaching a yoga class on Monday, March 14th at 9:30am thanks to the gracious Ari Stiles. Again, it’s a very chilled out beginner level session that’s meant to help you relax and recharge for the last two days of the SXSW Interactive Festival. Come play!
Here’s a description of the session from the SXSW site:
The perfect way to wrap-up your SXSW experience: a lively and carefree conversation about how yoga can help you easily access your creativity and imagination at will. We all know this feeling of being under the gun with a deadline, needing to access our most creative ideas at a moment’s notice. When we really need our creative muse to show up, she somehow has the uncanny ability to hide like a needle in a haystack and then show up at 3:00am as we bolt upright out of bed, making our way in the dark to scribble down the ideas she’s handed to us. For too long we’ve accepted that’s just the way creativity and imagination work – unpredictably.
Yoga – physical postures, breathing techniques, and visualization – helps us tap into our imaginations at will and with ease, exactly when we need them. A regular yoga practice keeps our minds sharp, helps us make connections between seemingly disparate bits of information that may otherwise go unnoticed, and imagine solutions to complex challenges. It gives us a way forward. This session is helpful for everyone who needs to tap into their own creativity on a regular basis – from performers to programmers, in all mediums.
This blog is also available as a podcast on Cinch and iTunes.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Austin, I’m heading your way! A month from today I’ll be presenting at the SXSW Interactive Festival. Back in August I put together a proposal for a session entitled Taming the Monkey Mind: Yoga and Creative Focus. I’ve never been to SXSW, though from the description of it from friends who have gone it felt like the perfect setting to discuss my interest in helping creative professionals use yoga as a tool to spur their imagination at will. Plus, SXSW will allow me to indulge every nerdy tendency I have (and there are many!) In January, my session was accepted by the SXSW selection committee and I’ve been off and running on the planning and preparation front ever since. 
Congratulations!! I’ve never been to SXSW but it sounds so cool, and I read lots of blogs and other stuff about it. Enjoy the experience and meeting all sorts of people with interesting ideas.
LikeLike
Thanks, MJ! And I’ll certainly be sharing a ton from SXSW on this blog, Twitter, etc.
LikeLike