This post is available as a podcast on Cinch and iTunes.
“A rock pile ceases to be a rock pile the moment a single man contemplates it, bearing within him the image of a cathedral.” ~ Antoine de Saint-Exupery
We’ve all got rock piles in our lives – raw material lying around begging for use and purpose. Skills, connections, passions, new and creative ideas that turn reality on its head. Some we’re starting to tap and develop, and some are waiting for their turn in the lime light of our attention.
This raw material takes on a certain kind of magic when we consider how we can bind it all together into something we are proud to take out into the world. It’s that book you’ve wanted to write, that class you’ve wanted to give, that piece of art that lies dormant in a blank canvas longing for color. We have this terrible habit of comparing ourselves to all of the other people in the world with our same talents and interests, wondering how we can possibly carve out a little space where our unique voice can be heard. That habit creates fear, which leaves so much work undone. To quote John Lennon, “too many people die with the music still in them.”
This image of a cathedral builder is an inspirational one. It represents hope and confidence in our ability to do and be something extraordinary, to make a powerful, lasting, and meaningful contribution to the world. All this raw material can be transformed the moment we take a different perspective and begin to see the raw material as a resource to live our best lives.
Tell me, what is the cathedral you hope to build?
The image above depicts the cathedral in Salamanca, Spain. I wish there had been a photo credit with it but I couldn’t find one. Can you believe how much light it holds?
This blog is part of the 2011 WordPress Post Every Day Challenge.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
This post is available as a podcast on Cinch and iTunes. 
