“We dance around in a ring and suppose but the secret sits in the middle and knows.” ~ Robert Frost
This quote was sent to me by Archan, a very loyal and supportive reader and commenter on this blog. He is constantly feeding me with encouragement and sending along resources, books, and quotes to inspire me. It’s been the very best thing about taking this adventure to write every day and click the button “publish” – I’ve been able to connect with and be inspired by so many people that I may not have met otherwise. A sacred and precious reward.
Over the Christmas week I read The Story of Tea: A Cultural History and Drinking Guide by Mary Lou Heiss and Robert J. Heiss, proprietors of Cooks Shop Here. It’s a gorgeous book that takes readers through so much interesting history and cultural influence wielded by tea, the second most popular beverage on the planet. I was inspired to pick it up after I went to a tea date with my pal, Amanda, at a beautiful little spot in midtown called Radiance, a place I highly recommend, especially if you need some comforting shelter from a monsoon like Amanda and I did that day. My interest in tea has been growing steadily over many years, not surprising since Alice in Wonderland is my favorite book and because it’s a symbol of far off lands, adventure, and intrigue. I love that it is something simple and something so complex at the same time. Dichotomies, you can’t beat ’em for keeping us endlessly entertained.
In The Story of Tea, the Heisses include a section about chanoyu, the Japanese Tea ceremony or “Way of Tea”. It is a sacred art that is part performance, part culinary masterpiece and tea masters study it for years. Sen no Rikyu is the most famous of all Japanese tea masters and said to have been the most important historical figure in the development of chanoyu. His students would ask him how he learned so much about chanoyu, how it became a part of him. He always replied, “boil water and drink it.”
Ha ha, I thought. How flippant. Boil water and drink. Very funny. What else? How did he really gain his vast knowledge? And then I realized that tea, like yoga, like meditation, is really very simple. To know it, we must practice it. There is no other way. For it to sink into our bones, we have to make it a part of our every day lives. Practice – that is the only way. We can read books, study with masters, go to every conceivable workshop or class, but what it really comes down to is Sadhana, personal practice. (I silently apologized for my “ha ha” at Sen no Rikyu.)
My yoga teacher, Jeffrey, told me that during yoga teacher training but in applying the concept to tea, I realized how true that is of everything we want to really know. Practice, practice, practice. We have to sit with that practice and let it reveal itself to us. How right Robert Frost was. The secrets that we want so much to know are already known, we just have to be with them long enough to hear them.
The image above can be found here.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“We dance around in a ring and suppose but the secret sits in the middle and knows.” ~ Robert Frost
Tea is definitely a practice. I’ve been making loose-leaf for almost seven years, and it never quite turns out the same way twice!
Can we borrow this book?
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How cool! You will have to teach me some of your tea recipes – and I know I owe a trip our to your place in the new year.
I actually picked up The Story of Tea from my local library and just returned it yesterday. (In keeping with our theory of not collecting too much stuff, I’ve come to get almost all my books from the library now rather than buying them!) Do you have a NYPL library card?
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Yes, I like that theory! I should get myself a card next time I’ve got time.
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“We can read books, study with masters, go to every conceivable workshop or class, but what it really comes down to is Sadhana, personal practice.”
Beautiful Frost quote. One of my pet peeves is the “seeker” mentality :). I find it very tedious. I say, just sit and find (for #*&&#* sake). Or drink tea.
And I agree about the library. When I moved to the place I’m in now I took all of my books to the library – let them provide the shelf space – if I want to re-read them I’ll know where I can find them. Now I have a Kindle and can buy again :).
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Hi Trish! I have found such peace in my meditation. It has really become one of the very best parts of my day and has helped me to maintain focus and balance. Drinking tea helps in those areas, too 🙂
I love that you gave all of your books to the library. How awesome. I should do that, too!
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