In business school a friend of mine famously said, “I think you can have it all, you just can’t have it all, all the time.” We beat the heck out of ourselves when it comes to work life balance. We make ourselves crazy by wanting balance every day, at every moment, and if we can’t get ourselves there we assume there’s something wrong with us, that we are somehow inept. The General Counsel of my company talked at a recent lunch about the idea of attaining balance over time, not balance all the time.
Some days, some week are just going to be packed to the gills. That’s life. Projects ramp up, the holidays come around, guests are in town. Certain times in our lives can just be crazy. Crazy fun or crazy not-so-fun. If that crazy happens over a long, sustained period of time, then yes, we do have a problem that we need to quickly remedy. But just because life is not as balance as we’d like it to be for a few days doesn’t mean we’ve failed. It just means we’ve got active lives.
This idea calmed me down, and it was a message I needed this week. Work has consumed more of my time than it usually does and I was cursing it a bit. Reflecting on the idea of balance over time reminded me to be grateful. I’m ridiculously lucky to have a job that interesting most of the time, that pays well, and doesn’t consume much of my time after 5:30. This week I’ve had a few late nights. I’m getting some new projects up on their feet and it’s taking more time than the typical 9-5 day allows. Thanks to the idea of balance over time, I took the extra time crunch in stride. And when the lull hits, which will inevitably happen, I’ll remember to offer my thanks for peace and quiet.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
In business school a friend of mine famously said, “I think you can have it all, you just can’t have it all, all the time.” We beat the heck out of ourselves when it comes to work life balance. We make ourselves crazy by wanting balance every day, at every moment, and if we can’t get ourselves there we assume there’s something wrong with us, that we are somehow inept. The General Counsel of my company talked at a recent lunch about the idea of attaining balance over time, not balance all the time. 
Hi Christa,
Sorry I haven’t been in touch for a while now. School has consumed me as of late. But once again, your post today was very fitting as i’ve been going through the exact same thing in my life. It’s the last two weeks before the school term ends and I’m swamped with projects/presentations and exams galore, so it’s been challenging to stay positive and get through all the work at times.
Reading this made me ease down a little, so thank you for that 🙂
“Balance over time”….I just need to remember that.
I hope your work week will wind down by tomorrow…
-Nikita
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Nikita! So great to hear from you. Are you finishing out your last year at school? How’s it going? So glad this post was helpful, and I know totally know the feeling of being overwhelmed. Deep breaths!!
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