“You get the best out of others when you give the best of yourself.” ~ Harvey S. Firestone
“The hardest thing on earth is choosing what matters.” ~ Sue Monk Kidd
I’ve been thinking a lot about leadership recently, and its elusive, mutable nature. I believe that the very best leadership is rooted in a deep desire to serve others. Though in its final expression it is outwardly focused on others, if we are to lead well we must have a deep understanding of what lies within us first. We must learn to enjoy and respect the company we keep in the empty moments before we can fully engage with others. We must know our own heart’s longing before we can uncover the same in others. To bring forward the very best in others, we must know and cultivate the very best within ourselves. To know ourselves, to really come face to face with who we are, who we mean to be, and how we should spend our time this time around is a lifetime endeavor.
Amid the stresses of daily life, how do we ensure that we leading a life composed of the very best we have to give? How do we make our days and years really matter? Here are 5 ways that I measure the quality of what I’m giving:
1.) Does an activity give me energy? I’m all for a good work out that leads me to a long, restful sleep, but aside from that I’m more interested in activities that boost me up rather than ones that leave me feeling depleted. If I start to feel my mind going numb, it’s best for me to move on.
2.) Am I giving and receiving something positive simultaneously? I may do a service project that helps someone else and makes me feel good about contributing to my community. I may write a blog post that helps me work out a challenge I’m having while also helping someone else. When I hang out with my nieces, the hope is that we’re all having a great time. If I’m doing anything that doesn’t strike this balance most of the time, chances are I’m not putting my best into the world.
3.) Is there laughter involved? By nature, I tend more toward the serious side of life more than the humorous side. (I’m working on balancing that out in 2011 – more details to come in a later post.) I can always rest easy when the activity I’m doing is somehow triggering laughter. Of course, always better to have people laughing with us than at us, but I’ve also been known to never be above self-deprecation if it increases the chances of a happy ending. Humility doesn’t get all the respect it deserves.
4.) Is what I’m doing furthering one of my larger goals? My blog posts are a great example of this principle. Each post isn’t in and of itself an audacious goal, but each one is adding to my goal of living a writer’s life. Smalls steps make the journey.
5.) Am I resting easy? My sleep cycle is my greatest signal of the value of my daily activities. I had insomnia for a good chunk of my life and my yoga training really helped to correct that, as did a lot of the work I’ve done with Brian. When my heart’s at peace, my mind and body follow. A day well-lived leads me into a night well-slept.
How do you measure what really matters and how do you keep track of whether or not you’re on the right path?
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“You get the best out of others when you give the best of yourself.” ~ Harvey S. Firestone
