“Mistakes are not the “spice” of life. Mistakes are life. Mistakes are not to be tolerated. They are to be encouraged. (And, mostly, the bigger the better.)” ~ Tom Peters
How many adventures have been stopped in their tracks by the question, “What if I make a mistake?” How many dreams have died an untimely death? How many brilliant plans were left behind on the drawing board, never even getting a shot at the light of day? We hear so often that mistakes are our best teachers, that we learn more from failures than successes. So why don’t we celebrate mistakes? Why are we bent on telling people to always do what appears on the surface to be safe? Why does risk, any risk to any degree, have a negative connotation?
Here’s my advice on mistakes: start small with the aspiration to go big. I’d love to chuck caution to the wind, quit my job and do nothing but write and teach yoga. Truly, I’d wake up glowing every day, at least for the first week. And then I’d get nervous about money and I’d probably make some choices that compromise the work I really want to do with my yoga and my writing just to make ends meet. I’d likely save less, inhibiting my financial goals, and I wouldn’t be able to pay down my students loans as aggressively as I’d like to.
So my plan is to rent a small studio space once a week. The cash outlay isn’t much and I can rent week to week. I’m stepping up and out, taking some risk (mostly the potential of a very bruised ego if no one shows up to my class, which I can live with), and trying to strike out on my own in an authentic, meaningful way. I’m learning how to fly before jumping off the cliff. But don’t worry – I’m making my way to that cliff, and the moment I get a bit more confidence in my wings nothing will keep me from taking a running start right toward the edge.
Getting comfortable with risk, mistakes, and failure takes some time. Don’t beat yourself up for needing to take things slow. Inch your way to your edge. It’s a step-wise process. Go slowly, but earnestly. Rather than aiming higher for the sake of bigger successes, I’m going to focus on upping the anty and aiming for bigger mistakes. Thanks to Tom Peters for always encouraging us to jump right into the fray – it’s more fun in the fray than out of the fringe.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“Mistakes are not the “spice” of life. Mistakes are life. Mistakes are not to be tolerated. They are to be encouraged. (And, mostly, the bigger the better.)” ~ Tom Peters
I’m sure you will have many joyful flights Christa!
I don’t really believe in mistakes. I believe in living and in flying and laughing and crying and BEING whatever you are moved to be.
Actually I do believe there is such a thing as a mistake but there is only one – to live in a self made prison – that’s a mistake. I don’t see you going there 😀
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A self made prison – just the term sends a chill down my spine. I have every intention of steering clear of that one!
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