I’m a fan of the daily newsletter from Psychology Today. Every day they send over 4 stories that are loosely connected, and try to make their readers better people. A few weeks ago they sent over a set of article about fear and how the mind interprets different fears. My big take-away: we have a warped view of risk, real and perceived.
I think about risk a lot for several specific reasons:
1.) At the moment I work in financial services – an industry built around the ability to manage risk
2.) I’m working on starting a small business – a challenging proposition even when the economy is at its best
3.) I live in New York City, a city built and run by people who take their dreams, and all the risk that those dreams carry, very seriously
One of Psychology Today’s articles talks about the 10 ways we screw up our perception of a risk. The good news: we’re actually much more capable than we give ourselves credit for. I understand that the economy’s in the hole because we got way too confident, that for years we were living way out of the ballpark of our means. I’m not suggesting we get back to that place of too-risky living.
What I am suggesting is that we’ve gone too far in the other direction. We tell ourselves that we can’t take any risk now. Better to stay in the job, relationship, city where we are. New is scary. New is uncertain. New is overrated. I hate that we’ve painted ourselves into a corner. It’s true that we need to make smart choices, but it’s also true that we need to live, really live. We’re creatures of dreams and aspirations and joy. We won’t thrive if we don’t strive.
I’m not telling you to run out into the world, full tilt, throwing any and every caution to the wind. (Well, actually, I think it’s good to do that once in a while.) What I am asking you to do is keep in mind that we only get one crack at this go-around in the world and that this world needs you to live the best life you can imagine. We need you at your very best. It’s my firm belief that we’re at our best when we’re happiest, and we’re happiest when we’re out there in the world living the way we want.
So take a little tip-toe outside of that box you put yourself in. Try something new and different that does nothing but lift your spirits. If we all take some small steps, together we can leap.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I’m a fan of the daily newsletter from Psychology Today. Every day they send over 4 stories that are loosely connected, and try to make their readers better people. A few weeks ago they sent over a set of article about fear and how the mind interprets different fears. My big take-away: we have a warped view of risk, real and perceived. 
