“What is a soul? It’s like electricity – we don’t really know what it is, but it’s a force that can light a room.” ~ Ray Charles
It’s easier to know the soul of others than it is to know our own. We can look at other people’s actions, the people they surround themselves with, and the issues that ignite their energy and understand where their souls are rooted. The difficulty of knowing our own souls is akin to being able to rise up above our lives and observe from an outsider perspective. It is tough work.
We can, and often do, run through life. We fill up our schedules, load up our to-do lists, and dart from place to place, hoping that somewhere along the way we’ll find the path we’re supposed to be on. What I’m finding in my meditation practice is that the only way to know our souls, our light, is to sit still, close the eyes, and breath. We won’t find our souls, our purpose, out there. We will gather ideas from the world, options, and possibilities. But the only way to know which path is the right one for us is to look around inside. If we’re looking inside and moving about, chances are we’ll get a blurry image just like a camera gets when it’s shaken while snapping a photo. The image becomes clear in the stillness.
I will be the first to admit that I hate to sit still. I run through all the things I should be doing, rather than just sitting there. I feel like I’m losing time. And then I think about the grocery store. If I sit down and make a list of what I need to get, my trip is faster and more efficient. If I just run out the door without a list, I find I wander around the store for far too long, all because taking the time to make a list felt like time wasted. The journey to know our souls is the same as our journey around Whole Foods. Take some time to be still and collect our thoughts, and it becomes an easier process to get where and what we want. Below is my favorite meditation, the one that actually expands the time in my day and the knowledge of who I am and who I mean to be.
My favorite still meditation:
Sit in a comfortable cross-legged position
Deepen the breath
Lengthen the spine
Imagine with each inhale we grow a little taller and with each exhale we grow a little wider
Relax the face and jaw
Smile slightly and envision a tiny light right in the middle of the chest that gets a little brighter with every breath cycle. It’s that small light that will reveal our souls as it strengthens
The photo above can be found here.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“What is a soul? It’s like electricity – we don’t really know what it is, but it’s a force that can light a room.” ~ Ray Charles 
