The beginning months of the school year make me think about getting back to fundamental pieces of learning. As we move along our path, it’s easy to get caught up in perfecting our advanced skills that we have layered on to our basics. To improve the whole of our abilities it’s important to revisit what started us on our journey.
I’ve been going to a Saturday morning yoga class at New York Sports Club for a few weeks. I’ve heard a lot of people down yoga classes taught at gyms. I first learned yoga through private instruction, but my first regular group classes happened as a gym so for me, a gym setting for yoga is perfectly natural. I kind of like the extra concentration I have to put in to drown out the clank of the weights just outside the group exercise room. Yoga classes are not as popular in New York gyms as they are in New York yoga studios so there’s always plenty of room to spread out at my class. I guess not so great for the gym, but plenty great for me!
Brian, my instructor, offers a comforting, easy-to-follow hatha class. No fancy vinyasa (flow) sequences. Some Sanskrit (the original language of yoga), a bit of meditation, and a focus on the breath. He’s kind and caring, and offers just enough challenge without overwhelming his students with options. He focuses on basic asanas (postures), which gives me the opportunity to remember why the foundation of our learning and our practice, in any discipline, is so important.
Focusing on basics in this yoga class reminds me of one of my favorite quotes: “If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.” ~ Henry David Thoreau, American Author. (This inspiration sparked one of my blog posts this summer about why it’s important to step up to a cause that calls us.) It’s fun to imagine wild and far out possibilities, to build ideal dreams. Brian’s class also helps me remember that the basics can be as fun as they are necessary.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
The beginning months of the school year make me think about getting back to fundamental pieces of learning. As we move along our path, it’s easy to get caught up in perfecting our advanced skills that we have layered on to our basics. To improve the whole of our abilities it’s important to revisit what started us on our journey. 
