“When inspiration does not come to go me, I go halfway to meet it.” ~ Sigmund Freud
Twyla Tharp quotes Freud in her book The Creative Habit. I read this book about two years ago and worked through the exercises faithfully. I flipped through it again last weekend, reading about my creative journey through the eyes of my 32-year old self.
Two years ago, I wanted to find more outlets for my writing. That’s happened to an even greater extent than I imagined, though not by accident, or hoping for that good fortune to find me. I had to go out there, dig it up, and then persist, persist, persist. I had to risk rejection and all that comes with it in the hopes that there would be some breaks here and there.
I followed a lot of leads to a very dead end, and considered just throwing in the towel. “Maybe the world doesn’t need my voice,” I thought more times than I’ll ever admit. And then here and there I got a bit of encouragement, which helped me to keep trudging out there again for more inspiration and more leads. Creativity, writing, hope, inspiration – they are all more easily cultivated with practice.
This has been true of my yoga teaching as well. I tried lots of avenues to get regular gigs, but the work didn’t come pouring in as I had hoped. This was going to harder than I thought. Stubbornness can pay off. It keeps us reaching up, even when the world seems to be pushing us down. On occasion, good luck shows up on our doorstep, but more often it’s up to us to get out there and discover it. Recognizing luck in all its disguises requires preparedness. Eventually a few things broke and now I teach at NY Methodist Hospital and Columbia Law School, with a possible third regular gig on the way. (More info to come if that pans out.)
I used to think of inspiration as a thunderbolt that reaches me at my dining table in front of this laptop. Sometimes that does happen, but more often it’s sparked by something I’ve witnessed or done outside these safe haven walls of my home. Being out in the world more by walking Phineas, my pup, has helped me see the gifts that lie just around the corner, literally. So now when I find that inspiration just isn’t flowing, I don’t get frustrated. I just pick myself up out my my chair, and go get it.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“When inspiration does not come to go me, I go halfway to meet it.” ~ Sigmund Freud
