“The best speakers know enough to be scared…the only difference between the pros and novices is that the pros have trained the butterflies to fly in formation.” ~ Edward R. Murrow
It’s a tough balance: how to give a public speech with a casual, conversational tone while carrying a sense of authority, leadership, and deep knowledge on the subject matter. There’s nothing worse than an over-rehearsed, robotic speech, except a sloppy, ignorant one. Being authentic requires just enough rehearsal to be semi-comfortable, and no more. A few butterflies are beneficial – they keep things interesting.
Last night I heard Harold Ford Jr. speak as part of the Hudson Union Society series. I wish he had run for the New York Senate seat. He certainly had a story that he wanted to get across – his new book More Davids than Goliaths: A Political Education has just hit bookstore shelves – though his answers to the moderator were always genuine. Not once did I hear an “um”, “ah”, or “like”. He injected some dry humor, and then in the next breath spoke about serious issues like education, financial reform, and race. His elegance commanded respect while also showing the utmost respect for his audience. I wish every public speaking engagement I attended went that well.
On the flip side, I listened to the President of a large corporation this afternoon and his speech had every element that an unfortunate speaking engagement contains. He wasn’t robotic – he was entirely unprepared. It was clear after the first few sentences that he had no rehearsed, maybe not even prepared, a single remark. He wanted to appear off the cuff – and told us so. (This is a no-no. The last thing an audience wants to know is that a speaker didn’t care enough to prepare at all.) And the tough part about doing absolutely no prep at all is that a speaker is likely to make bad jokes that don’t get a laugh and then fill the silence with comments that should never be made. It’s a vicious cycle.
When I got home today from the horrendous speech, I grabbed a book I reviewed a while back – Confessions of a Public Speaker by Scott Berkun. Berkun’s book should be required reading for anyone whoever plans to speak in public. Its rich advice is right on the mark. I think I should send a copy to the company President I heard today – he needs all of the speaking advice he can get, particularly from a pro like Berkun. I’d send a copy to Harold Ford Jr. as well, except that he already has public speaking down to a beautiful balance of science and art.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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“The best speakers know enough to be scared…the only difference between the pros and novices is that the pros have trained the butterflies to fly in formation.” ~ Edward R. Murrow
