It’s understandable that some people are skeptical about nonprofit organizations. We work hard for our money and when we give it away, where does it go? There are organizations like Charity Navigator that provide objective ratings of nonprofits, though in this economy ratings agencies of all kinds have drawn criticism. I’ve always found that restricted giving, donations that go to a specific nonprofit program designated by the donor, are a good avenue for people who want more control over where their donations go.
Donorschoose.org takes restricted giving to an even more personal level. With their platform, donors select the specific classrooms and classroom projects they want to fund at public schools all over the country. Fine art in New Orleans, Spanish in Chicago, basic kindergarten skills in Topeka, reading in Anaheim. It’s your money; you decide what initiatives to fund at Donorschoose.org.
Now, we have the chance to help public school children across the U.S. to get the programming and materials they need to succeed. And it won’t cost you a dime – only a few seconds of your time and a couple clicks of your computer. American Express will donate $1M to Donorschoose.org if 100,000 people like you and me pledge to help public education in the one of the following ways by the end of the day today, October 1st:
– Donate school supplies to a local school
– Host a foreign exchange student
– Tutor a struggling student
– Volunteer time at a local library (that’s the one I chose!)
– Help a child learn to read
American Express will then email you to let you know about opportunities to fulfill your pledge to volunteer on behalf of public education. Click here, and let’s help Donorschoose.org make a difference in our communities.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
It’s understandable that some people are skeptical about nonprofit organizations. We work hard for our money and when we give it away, where does it go? There are organizations like Charity Navigator that provide objective ratings of nonprofits, though in this economy ratings agencies of all kinds have drawn criticism. I’ve always found that restricted giving, donations that go to a specific nonprofit program designated by the donor, are a good avenue for people who want more control over where their donations go. 
