“The reasonable man adapts himself to the conditions that surround him. The unreasonable man adapts surrounding conditions to himself. Therefore, all progress depends on the unreasonable man.” ~ George Bernard Shaw
When I was in business school, one of my favorite professors revealed his secret for a happy life: low expectations. He was kidding, a little laughter to break the mind numbing tension caused by information overload. He lives a life of the highest expectations I’ve ever known. And it is happy one, too.
Today, I had a conversation with someone who told me she was concerned about my expectations. I was explaining that certain areas of product development like mobile and social technologies require agile development – fail fast and don’t make the same mistake twice. Involve end-users in the process. Beat it, bureaucracy. And no, taking a year to develop a new product or service that isn’t even keeping pace with competition is not acceptable.
She tried to counter by saying that without a knowledge management system in place, there isn’t a way to lower run times between product iterations. I said that building a knowledge management system also needs to be done quickly, and it’s incumbent upon every one to create it and contribute to it. I was being unreasonable and displaying my very high expectations, and I would not back down. Her response, “Well your expectations worry me.” My response, “We have to do better.”
Uncomfortable conversation? Yes. Would I take it back and change my behavior? No. Progress requires unreasonable, unrelenting expectations, and the ability to back them up with creativity and a strong work ethic. And I mean to be a person of progress, not a person of simple adaptation to someone else’s standards. I’d rather aim high and be disappointed every day of my life, than strive for and achieve mediocrity.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“The reasonable man adapts himself to the conditions that surround him. The unreasonable man adapts surrounding conditions to himself. Therefore, all progress depends on the unreasonable man.” ~ George Bernard Shaw
I have a hunch that lowering expectations wouldn’t really make one any happier, anyway. Those who lower the bar as an adaptation tactic will probably still find things that don’t meet the threshold, and it’s won’t be very long before they end up in a place no one wants to be. Here’s to being completely unreasonable!
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Hi Michael,
I completely agree. There’s no glory in low expectations! It’s a slippery slope into a life we don’t want.
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