“The reasonable man adapts himself to the conditions that surround him. The unreasonable man adapts surrounding conditions to himself. Therefore, all progress depends on the unreasonable man.” ~ George Bernard Shaw
When I was in business school, one of my favorite professors revealed his secret for a happy life: low expectations. He was kidding, a little laughter to break the mind numbing tension caused by information overload. He lives a life of the highest expectations I’ve ever known. And it is happy one, too.
Today, I had a conversation with someone who told me she was concerned about my expectations. I was explaining that certain areas of product development like mobile and social technologies require agile development – fail fast and don’t make the same mistake twice. Involve end-users in the process. Beat it, bureaucracy. And no, taking a year to develop a new product or service that isn’t even keeping pace with competition is not acceptable.
She tried to counter by saying that without a knowledge management system in place, there isn’t a way to lower run times between product iterations. I said that building a knowledge management system also needs to be done quickly, and it’s incumbent upon every one to create it and contribute to it. I was being unreasonable and displaying my very high expectations, and I would not back down. Her response, “Well your expectations worry me.” My response, “We have to do better.”
Uncomfortable conversation? Yes. Would I take it back and change my behavior? No. Progress requires unreasonable, unrelenting expectations, and the ability to back them up with creativity and a strong work ethic. And I mean to be a person of progress, not a person of simple adaptation to someone else’s standards. I’d rather aim high and be disappointed every day of my life, than strive for and achieve mediocrity.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
“The reasonable man adapts himself to the conditions that surround him. The unreasonable man adapts surrounding conditions to himself. Therefore, all progress depends on the unreasonable man.” ~ George Bernard Shaw
Christa Avampato 
I have a hunch that lowering expectations wouldn’t really make one any happier, anyway. Those who lower the bar as an adaptation tactic will probably still find things that don’t meet the threshold, and it’s won’t be very long before they end up in a place no one wants to be. Here’s to being completely unreasonable!
LikeLike
Hi Michael,
I completely agree. There’s no glory in low expectations! It’s a slippery slope into a life we don’t want.
LikeLike