A few days ago, I posted a piece about some shifting priorities and the need for editing in my life. One of the things I’ve been considering is my interest in focusing Compass Yoga on populations that have a hard time accessing yoga classes through traditional studios. Right after I completed my teacher certification, I sent out a load of emails to schools, hospitals, nonprofits, and for-profit companies, some of which yielded some interesting possibilities that never materialized. Getting a regular teaching gig was tougher than I realized.
My friend, Sara, suggested that in addition to reaching out to law firms that I also reach out to law schools to help stressed out students. I started my yoga teaching path with this type of population, teaching a once-a-week yoga class at Darden where I was an MBA student. I offered it up as a free class to help my classmates and to build community. I really liked working with grad school students so Sara’s suggestion got me back on track.
I have one piece of advice for entrepreneurs, and more specifically for teachers who want to teach in unconventional settings: persistence pays. It’s easy to get discouraged and to go running for another piece of certification because somehow we think if we had more credential that then we’d be able to do the work we want to do. Sometimes, this is absolutely true. I’m grateful for my BA, my MBA and my yoga certification – those education experiences changed my life and my view of the world. And then I thought I needed more and more and more certificates to make myself REALLY qualified, when in truth all I want to do is teach yoga to people who can’t, won’t, or choose not to show up at a traditional studio. With this yoga mission, I’m not sure if I need more certifications. There is always more to learn, certainly, though I feel my yoga path going more toward learning by doing.
On the heels of getting my gig at New York Methodist Hospital, I recently heard back from Columbia Law School’s Yoga Club. The founder of the club is a 3rd year law student and up to her eyes in work. She heard about me and my desire to teach donation-based classes to university students after I contacted about 10 departments at Columbia trying to get my foot in any Columbia door I could find. I’m meeting her next week to get a tour of the space and learn more about the Yoga Club. My first public class at Columbia will be Monday night, October 4th. (There’s a possibility that the class will be open to the public. If that happens, then I’ll be sure to get the word out.)
Shouting dreams and priorities really does help bring them into being. I’m thrilled by this recent connection and grateful to Sara and so many of you who have been cheering me on along this path. You’ve made my work feel lighter.
With gratitude,
Christa
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
A few days ago, I posted a piece about some shifting priorities and the need for editing in my life. One of the things I’ve been considering is my interest in focusing Compass Yoga on populations that have a hard time accessing yoga classes through traditional studios. Right after I completed my teacher certification, I sent out a load of emails to schools, hospitals, nonprofits, and for-profit companies, some of which yielded some interesting possibilities that never materialized. Getting a regular teaching gig was tougher than I realized. 
Yay, Christa! So happy for you! I know your yoga classes will be a welcomed oasis for stressed-out law students.
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Thanks, Sara! I’m so grateful for all of your support!
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Yes, we want to know as soon as the class (hopefully) is opened to public!
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Will do, Michael!!
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