“Genius begins great works; labor alone finishes them.” ~ Joseph Joubert, French essayist
The past week I’ve been blown away by all of the opportunity and possibility around us. From new Linked-In and Twitter connections, to chance meetings, to introductions by colleagues, I’m connecting with potential on a new level. After many of these initial connections, I’m getting follow-up requests and invitations for continued conversations about working together on new and exciting projects. After each connection, I’ve been taking time to consider one very critical question: can the project be driven to completion?
By nature, I get tremendously excited about new opportunities and possibilities. New is invigorating. And there are so many new opportunities out there that it would be very easy to constantly be distracted by the next latest, greatest project. Finishing is tough work. It requires determination and plenty of time and effort. So how do we keep that excitement of something new when we’re halfway through? How do we keep our energy up to complete the job?
Here are some ideas that I’ve found helpful:
1.) Remind yourself why the idea was exciting to start with. Having e a mission-based approach to a project can make any mundane tasks for meaningful. Recognize that every project will have some parts (paperwork, etc.) that are not thrilling but absolutely necessary to making the opportunity a reality.
2.) Share the load. Working on a project with others (both on the creative and mundane tasks) will make them go faster and many times can make them more enjoyable. It’s especially important when halfway through a project to connect with others that can keep our energy up while we drive the project to completion. If we can get others to help us with the mundane pieces, then all the better.
3.) Keep mementos of past successes in sight at all times. When we’re halfway through a project it’s important to remember all of our other accomplishments that were made possible by our hard work. Those past successes help us see our current project as another celebration-in-the-making.
4.) Celebrate small victories. We often think of celebrations as endings. Why not make celebration a regular activity that commemorates milestones along the way? Getting each piece of a project done contributes to the whole so we should take a moment to congratulate ourselves on being one step closer to our achievement.
5.) File the new ideas for the future. I had a conversation many years ago with a would-be writer who said he could never complete a book because he always got distracted by his next book idea. He had a trail of unfinished books that he could never get anyone else interested in. New ideas can be a distraction and a way to procrastinate, even if they’re entirely valid. Don’t ignore them – one of them may very well be your next big thing. So jot it down and keep it tucked away in a file of what to do next once the task at hand is complete.
How do you keep going when you’re in the midst of a project?
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“Genius begins great works; labor alone finishes them.” ~ Joseph Joubert, French essayist 
