I heard Jeffrey Hollender, CEO of Seventh Generation, speak at the World Innovation Forum and he explained his company’s decision-making philosophy with respect to the environment: they consider how their decisions will impact the world in seven generations (roughly 70 years.) Seventh Generation took a page from the law of the Iroquois. After Hollender’s inspiring talk, I created a similar decision-making rule for myself: when making important decisions, I think about how I’ll feel about my choice 7 years from now.
This has brought up some interesting effects that may seem small on the surface, though are huge underneath:
1.) I had a hard time figuring out how to fit my yoga teacher training into my schedule. I had to make trade-offs with some other projects like Innovation Station and finishing my first e-book. Ultimately, I decided that the yoga training could lead to a service that I could offer independently, giving me more flexibility to pursue so many of my interests. 7 years from now, I will be very happy I gave entrepreneurship a shot with Compass Yoga.
2.) I went to Greece a few weeks ago and soon after I made those travel plans my sister asked if I would visit for a week only two weeks after I returned from Greece to help her out with her kids while my brother-in-law was out-of-town. I usually wouldn’t ask to take my vacation days from work so close together. I’m in Florida now having a blast with my little nieces. 7 years from now, I will be so grateful for this time – I am already grateful for it now. Work will manage without me just fine.
3.) When the opportunity to teach at LIM College presented itself, working the class into my schedule was difficult. I could have just passed on the chance to make things easier at work. However, I’ve been wanting to teach a college level for the past few years, and that opportunity can be tough for a young professional to come by. So even though it was difficult to re-work my schedule, I knew that if I didn’t accept the teaching assignment 7 years from now I would regret it.
4.) Now 34, I’m considering how I spend my work life. For some time, I have wanted to turn more of my career toward the field of education in some way. It would be easy to just continue down the professional path I’m on, even though I know it’s not my passion. I make a good living at a popular company. 7 years from now, I know that I will wish I had made the move to education much earlier on. So even though making a career change can be challenging, particularly in this economy, I have to go for it.
This decision-making philosophy is helpful, but not easy to implement. It requires trusting my gut much more often than my head. The heart can take the long-view; the head can’t. In recent years, my head has won more often than my heart. The practical side of me has taken a bit too much control. I need a better heart-mind balance in my decisions. Thinking 7 years ahead helps me do that. I’m grateful to the Iroquois and Seventh Generation for the lesson.
The image above can be found here.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I heard Jeffrey Hollender, CEO of Seventh Generation, speak at the World Innovation Forum and he explained his company’s decision-making philosophy with respect to the environment: they consider how their decisions will impact the world in seven generations (roughly 70 years.) Seventh Generation took a page from the law of the Iroquois. After Hollender’s inspiring talk, I created a similar decision-making rule for myself: when making important decisions, I think about how I’ll feel about my choice 7 years from now.
