“It is–as we see it–our life. To live … or lose. To form … or allow to be formed.” ~ Tom Peters
Tom Peters has knocked it out of the park this week with his quotes. I wonder if he and I have some secret psychic linkage. Someone once said to me that I have two choices in life: be a narrowcaster or a broadcaster. I think about that choice a lot. Tom Peters says the same thing in this quote. Either form your own road or hop on a road that someone else formed, not for you, but regardless of you. Said that way, I don’t have a choice. I have to go my own way. That’s my nature and I’ve got to be true to it.
I don’t begrudge people who take someone else’s road and do well. I kind of envy them. That must be an easier path than the one I’m choosing to build. I just can’t stomach it. In the very depths of my gut, it feels like the wrong way to spend my days. Brian tried to tell me that yesterday. “The safe road is actually not safe at all,” he said. I sort of believed him at the time.
And then I woke up this morning with a great big illustrative light bulb over my head. Of course I have to build my own road while I’m walking it. One brick at a time. One foot in front of the other. My own instincts as my light in the dark. Would I really be happy any other way?
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
“It is–as we see it–our life. To live … or lose. To form … or allow to be formed.” ~ Tom Peters
Christa Avampato 
I think you are a true pioneer (the word that comes to mind when I think of all that you’re doing) – so excited to keep seeing the road that you’re building – it’s already fantastic!
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Thanks, Laura! I am excited for the adventure!
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