Courage means being scared to death…and saddling up anyway. ~ John Wayne
Courage doesn’t always roar. Sometimes courage is the quiet voice at the end of the day saying, “I will try again tomorrow”. ~ Mary Anne Radmacher
These two quotes were used by two of my lovely yoga teacher training pals, Vivian and Courtney, during their practicums on our last day of class. They have stuck with me this past week, and I thought of them often as I considered what I will do now that we have completed our 200 hour training. My friend, Amanda, reminded me of them again when she wrote a blog post this week about prayers and challenges and courage. Amanda shouts out dreams in her post in her articulate, poetic voice, and that voice inspired me to shout my dreams, too.
Dreams have their greatest power once articulated publicly. So here goes my professional dream: “By my 35th birthday next year, I want to earn at least half of my income from my own business.” And look, I didn’t self-destruct by making that proclamation; I actually brought it a little closer into being.
At the start of her teaching career, my yoga teacher, Johanna, worked so hard building her business though she completely avoided making a website, a key piece of her marketing plan. Later, she realized she had some pent-up fear about putting herself out into the world in such a public manner. Once she released the fear, she built the site (which is beautiful!) and she has a thriving career now. She saddled up when she was scared to death, and it paid off in spades.
I took a cue from Jo and built my website for my business, Compass Yoga, in a few days. I could have labored over it some more before flipping the switch, scrutinizing every word. I could have hired a copy writer, a professional web designer, and a graphic designer, delaying the launch and spending a lot of money in the process. Instead, I just used what I know how to do from my own blog, bought a domain for $14.97, wrote all of the copy myself, and stepped on the gas. It’s totally me, mistakes and all. As Dr. Seuss would say, I had to get on my way.
Thank you Jo, John Wayne, Mary Anne Radmacher, Vivian, Courtney, and Amanda, for inspiring me this week to just close my eyes and jump and shout from the hilltops how I want my career to unfold. I’m scared to death and it feels great!
Take a look at the Compass Yoga site and let me know what you think!
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Courage means being scared to death…and saddling up anyway. ~ John Wayne
This is awesome Christa. Love your web site and the way you have presented what you do. I wish I could take your class 🙂
I so agree in the “just do it” business model. When I first started my AC (or whatever it is I do) business I was just on fire with getting it all online NOW! The fire is the bit that matters the most – the rest falls into place along the road. I no longer feel all that fire – things now just simmer along nicely – but the site I built with all that passion so long ago http://www.scottfree2b.com gets 20 to 30 thousand visits per month from all over the world. I’m astonished that so many show up and come back over and over. I don’t advertise it at all. I don’t even try to drum up business there any more. It’s not at all a perfect site but apparently it is still resonating with a lot of people. That makes me smile a lot.
I’m just catching up with a bunch of your posts and love it all. You go girl!
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Wish you could take my class, too, Trish! And it is no surprise to me at all how wonderful scottfree2b is doing. It’s such a wonderful resource! I feel so lucky to have met you in this online bloggy world. So glad you are liking the posts – I’ll keep going 🙂
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