“We must let go of the life we have planned, so as to accept the one that is waiting for us.” ~ Joseph Campbell
I walked to the subway last night with a friend of mine from yoga class. She asked me how I got so interested in so many things, which lead to us talking about the idea of life paths. I went to school with a lot of people who were on a straight and narrow road. It must be nice to have that consistency. Surprise is the constant in my life.
When I started college, I was going to be a civil engineer. And then I became a history / economics majors. After a brief stint on Capitol Hill as a legislative aide, I made a career in Broadway theatre, which eventually took me into fundraising, followed by business school. From business school, I started working in the innovation field at a toy company and now I’m a product developer in financial services, on the verge of starting my own social enterprise around my impending yoga teacher certification. I’ve moved to a new home almost once a year since I was 18 – which was a long time ago. Such a linear path, right?!
At a job interview, a VP once looked at my resume and said, “Wow. sounds like you’ve done a lot of exploring.” He didn’t mean this as a compliment. Smiling, I replied, “Yes. Yes, I have.” I did get the job, despite his disapproval of my life path. He was also a very unhappy, lazy man who was let go shortly after he interviewed me. I guess being an explorer pays off in the long-run.
Truth be told, I was always out there in the world looking for opportunity and very often I found it. While some people worry about taking too many turns, I hang on and enjoy the ride. I’ve met so many fascinating people, traveled, and done everything I always wanted to do. It is a charmed life, but one I did not plan. I was just always prepared to be lucky and happy.
Sometimes I had to let go of the life I had for the promise of adventure. I had to trust that the opportunities before me were meant for me, that my life was out of my hands to a certain degree. And while it sounds scary to say that, it doesn’t feel at all scary to live it. Control is an illusion.
Whenever I was ready to leap, somehow I grew wings. Whenever I was ready to climb, there was some gentle hand that helped me rise. The life I was meant for was always waiting for me to just show up and be there and live it. So that’s what I do: I just show up, try to be present, and smile, and laugh, and learn, and trust that where I am at every moment is where I am supposed to be.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“We must let go of the life we have planned, so as to accept the one that is waiting for us.” ~ Joseph Campbell 
Christa:
I wasn’t aware you have had so many life transitions: so have I. This post is your best so far–poetic. Nicely worded.
You have a rare gift. What a lovely way to describe your life.
Cheers!
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Thanks, Archan! Yes, lots of transitions. New opportunities kept sprouting up, each more interesting than the last so I took advantage of them. What have your transitions been like?
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So true. This is one of my favorite quotes.
Lisa
http://www.singleparentsavings.wordpress.com
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It’s one of mine too, Lisa 🙂
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