When I was a kid, I loved story time. My mom would make up little characters and stories for my brother, sister, and I to hear before bedtime. One particular string of stories involved little fictional characters called the hoochie goochies who would run around in the forest and have all kinds of adventures. She’s make them up on the spot, and we could add in little details along the way. We’d read books like Superfudge, Tales of a Fourth Grace Nothing, and Dr. Seuss. Now when I go back and read those books, I can still hear my mom reading them and my siblings and I cracking up. This is the great thing about storytelling, particularly when it’s done out loud – the memories last a lifetime.
Storytelling has found its way into every area of my life – as a product developer, managing theatre shows, as a freelance writer. And now as a yoga teacher. Yoga, I am learning, is largely about stories, particularly when studying its philosophy and Eastern heritage. Even in my own teaching when I describe the energetics of an asana (pose), I give illustrations from stories. And in that way, my yoga comes from my life. Just like this blog. Just like the products I develop. Their commonality is story.
With this lens, yoga teaching isn’t scary at all. It’s just service – I offer stories and lessons I have by providing a physical expression of those stories. In Ujjayi breath, I hear the calling of lions that we tracked in South Africa. In asanas like Anjaneyasana, I see the excitement that my niece, Lorelei, gets from every day experiences like taking a walk outside and checking the mail. During Adho Mukha Vrksasana, I think of the simultaneous strength and freedom I needed to hang glide across the Tennessee mountains. My mom’s storytelling effected my life forever; it shaped who I am, what I do, where I go, and who I spend time with. And now every time I practice or teach yoga, I take her gift with me and pass it on.
The image above is not my own. I can be found here.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
When I was a kid, I loved story time. My mom would make up little characters and stories for my brother, sister, and I to hear before bedtime. One particular string of stories involved little fictional characters called the hoochie goochies who would run around in the forest and have all kinds of adventures. She’s make them up on the spot, and we could add in little details along the way. We’d read books like Superfudge, Tales of a Fourth Grace Nothing, and Dr. Seuss. Now when I go back and read those books, I can still hear my mom reading them and my siblings and I cracking up. This is the great thing about storytelling, particularly when it’s done out loud – the memories last a lifetime.
Christa Avampato 
Christa:
I am familiar with hoochie goochies and Dr.Seuss.
As a child, those were my favorites, along with Sesame Street, Electric Company, Gilligan’s Island, Mister Rodger’s Neighborhood, SNL, The Muppet Show, Carol Burnett, etc.
I guess I was driven by a need for story-telling or sharing of stories. I still love stories. I wish I could go back in time and read The Hardy Boys, Nancy Drew, and Marvel/DC Comics.
Where would I be today without the comic strips I used to read in the newspapers, TV shows and music? I also love mythology and characters who inhabit that mystical space.
Thanks for the reminder. Cheers!
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Archan, these are some of my favorites, too. Who ever said there was nothing good on TV, right? Mystical, sci-fi stuff is very cool as well – a great break from our everyday happenings! 🙂
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