On Sunday, my yoga teacher training class had a long lunch break to give us time to get down to the Lower East Side to practice with yoga teacher, Shiva Rea. I was walking with a few of my friends from the class toward the subway. We passed a little girl with a lemonade stand right on West 54th Street and 7th Avenue. We all started to take out our wallets when she said, “No money. It’s free. Community lemonade.” She handed each of us a cup and on each cup she has printed her name, Ella. She was about 4 years old. “She’s branding herself,” her dad said with a laugh. “I don’t know how she came up with this, but she really wanted to do it.”
A few months ago, I read an article in the New York Times about kids being hard-wired to give. Ella is living proof of that hypothesis. It was a nice day out, she made some lemonade, and decided to give it away. I learned a lot from Ella. We all have something to give, and the smallest kindnesses make a big difference. Ella’s lemonade was some of the sweetest I’ve ever had, not because of the sugar in it, but because of the sweetness behind it.
The image above is not my own. It can be found here.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
On Sunday, my yoga teacher training class had a long lunch break to give us time to get down to the Lower East Side to practice with yoga teacher, Shiva Rea. I was walking with a few of my friends from the class toward the subway. We passed a little girl with a lemonade stand right on West 54th Street and 7th Avenue. We all started to take out our wallets when she said, “No money. It’s free. Community lemonade.” She handed each of us a cup and on each cup she has printed her name, Ella. She was about 4 years old. “She’s branding herself,” her dad said with a laugh. “I don’t know how she came up with this, but she really wanted to do it.”
adorbs story. thanks for sharing,
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Thanks, Col. I really think the generosity of kids is so amazing. And Ella totally reminded me of my little niece!
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