“We’re so close to greatness. I can feel it!” ~ Cliff, Citizen Schools Teaching Fellow working with Innovation Station
Last week at my training session for Citizen Schools, Cliff, the Teaching Fellow who will be with me every step of the way in the classroom, let this quote fly as we talked through ideas for the apprenticeship that begins next week. The apprenticeship, Innovation Station, is going to help students build their own prototypes and models of products and services that they would like to turn into businesses. On Tuesday, students at M.S. 45 will have the chance to attend an apprenticeship fair where I’ll be giving an elevator pitch on the subject of the apprenticeship and what we’ll do during the ten weeks that we’re together.
Originally, I thought I’d run a brainstorming session. Cliff looked at me, kindly, and said, “I think that’s going to get really out of control really fast. Let’s hold off on that idea. All the content is here – we know what the apprenticeship is about and the ultimate goal. We’re so close to greatness. I can feel it! We just have to figure out how to get and keep their attention.”
Cliff’s enthusiasm for the subject and for the kids helped me see that there was a better way forward. I could communicate the same content as originally planned, but there are so many other interactive avenues to get the kids interested than I first thought. Infomercials, celebrity examples, new uses for every day items, the element of the strange and unknown as a catalyst for curiosity. Cliff’s got a million tricks up his sleeves. More importantly, he believes in the idea as much as I do, and he can quickly get inside the minds of these kids. He knows what piques their interest.
What I needed was that extra push, that extra encouragement to knock down any perceived boundaries to what we could accomplish. As Cliff and I talked it out, we began to discover so many new ideas that we could barely keep track of them all on the paper. And the real beauty, is that the ideas were spontaneous. Neither of us had even considered them before sitting down to talk about the apprenticeship fair. Like little pings of inspiration, I could feel their magic falling down all around us.
We just needed to up our game a little – that’s what the prospect of a middle school student’s critique will do for us. It pushes us to go that extra bit. They don’t just want an apprenticeship that’s decent; they want one that makes them run to the session every week, one that makes them believe that they really do have hope for a brighter future and the ability to make it happen. They want greatness in action, and I mean to create that for them.
The image above is not my own. It can be found here.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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“We’re so close to greatness. I can feel it!” ~ Cliff, Citizen Schools Teaching Fellow working with Innovation Station
