“We never know the worth of water till the well is dry.” ~ Thomas Fuller
A few nights ago I met with members of the organization Healing Haiti. The organization is new, less than a year old, and prior to the earthquake they developed a business called Print for Change that donates 50% of its profit to help Haiti. The earthquake has now considerably upped the ante of their work. The need is greater than ever, the situation even more dire than when the organization first formed.
We discussed the immediate needs of the organization and the people of Haiti. In a crisis, it’s the basics that are most sought after. Prior to the earthquake, Haitians would stand in line for hours to get access to a bit of water. Now, those lines are hard to even find. I tried to put myself in that situation. In my warm apartment with all the food and water I could ever want, my family and friends happy and healthy, a job, and the creature comforts afforded to a lifestyle of few wants, I couldn’t even imagine the despair brought on by living in rubble, no food, no water, having lost my family and my friends, and seeing no hope in sight. I understand the need to dig down deep, and to have faith in our darkest hour. But what if we can’t even see an end to the darkness? What do we do then?
I can usually reason my way out of just about anything. This conundrum stumps me. I’ve had many hard times in my life, and despite any kind of hardship, I always had hope. There seemed to always be some help available somewhere. Despite my search for hope everyday, I still don’t fully comprehend its worth, perhaps because I’ve never truly been without access to it. How can we fully appreciate something’s worth until it’s gone?
I’d love to believe that we don’t need a burning platform to fully grasp the meaning of gratitude. I’m just not sure we’re wired for that without examples like Haiti. It’s important for Haiti, and for our own personal growth, too, that we not turn our eyes and heart from their need now. We need the lessons of their struggle as much as they need our help.
You can follow the work of Healing Haiti at their blog: http://healing-haiti.blogspot.com/
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“We never know the worth of water till the well is dry.” ~ Thomas Fuller
Christa:
Well, I have been reading about your formative years based on your blog posts. Thanks for sharing with us.
It’s clear you have had quite a few ups and downs.
Your struggled so much and yet look at where you are now. And you are sure to go even further, no doubt.
Still, you try to give back to your community and contribute to the lives of those who are less fortunate than you.
That’s something truly remarkable about you: your generosity of spirit. You have added value to the lives of troubled children through teaching and other charity work.
By trying to put yourself in somebody’s shoes, you have also demonstrated empathy for the people of Haiti.
Thanks for being you. It is not everyday we readers come across an altruistic personality like yours.
It shows character and a nobility of spirit. Thanks so much!
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Hi Archan! Thank you so much. I teared up reading your comment. Your sentiments are the ones that keep me writing, and for that, it is hard to imagine how I will ever be able to thank you enough.
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