“The difference between getting somewhere and nowhere is the courage to make an early start. The fellow who sits still and does just what he is told will never be told to do big things.” ~ Charles Schwab, entrepreneur
Last night I went to the orientation for Citizen Schools in preparation for my pilot of Innovation Station, an after-school program to teach product development and entrepreneurship to under-served middle school students. I was reminded of my friend, Amanda’s, post about being a beginner. I have taught lessons in public schools, though always with an organization’s planned curriculum. For Citizen Schools, I need to build the content. Citizen Schools offers a lot of support, though ultimately the apprenticeship is only as good as the volunteer.
On my way to the subway last night, I felt an odd mix of determination and trepidation. I feel so compelled to help these kids, and yet I worry that I will not be able to do enough. The lessons won’t be good enough, comprehensive enough. The students won’t fully understand how critical it is that they stay in school and work harder than they ever thought possible. How can 10 weeks, 13 small hours, make enough of a difference?
And then I read this quote by Charles Schwab. I have to get going. Now. I’ve got to start somewhere to make some kind of difference for these kids, these kids who are so much like me in so many ways. Imagine if my teachers or guidance counselors or my mom didn’t have the courage to start encouraging me despite the tough odds, didn’t have the water-tight belief that yes, I could do anything. Where would I be now? What would have become of me? I certainly would not be where I am.
Now is not the time for sitting still and doing what that nagging little voice of self-doubt tells us to do. That voice will never tell us to step out and try. It will never tell us to begin. It will only tell us to stay small. And we can’t do that. Not now. The world needs us too much; we have too many somewheres to be.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
What a great reminder and lesson Christa. Start now. Where you are, with what you have. Just start. The first stone has to be cast before there will be ripples.
By the way, this sounds like a wonderful program and I’m glad you are getting to craft it your way. Best wishes on this endeavor.
Aine
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Thanks, Aine. I’m so excited about it. Sometimes I get a little bit overwhelmed at the enormity of the task; the reminder to take this one little piece at a time helps to keep me moving forward.
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You are going to be terrific!!
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Thank you, Stacey! I’m really excited to get going on the Citizen Schools apprenticeship.
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Just saw this tweet, @Maura_Aura
To change one’s life: 1. Start immediately. 2. Do it flamboyantly. 3. No exceptions. — William James
I’ve worked with a lot of at risk kids and the 1st rule is to just do what you can do. You can’t do it all (even if you take them home with you) so just do what you can when you can with enough loving detachment to be effective. You’ll change lives for the better just because you are Christa and you have the heart and will to do that 🙂
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Hi Trish! Thanks so much for all of yoour support. It’s comments like yours that keep me going!
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