I’m maladjusted and happy about it. Last week, Charlie Judy, the author of HR Fishbowl talked about Dr. Martin Luther King’s encouragement of maladjustment. He didn’t want anyone to be happy and content with the way things are. He never wanted us to adjust and accept things just as they are. He wanted us to keep striving to make things better. Our discontent, our maladjustment, improves the condition of the world.
Jerry Sternin of the Positive Deviance Initiative had this same philosophy. He pushed us not just to think different, but to actually act different and learn as we go. With this attitude, he brought better nutrition to millions of people in Vietnam. His small, heartfelt inquiries and actions changed the course of that nation.
Toyota believes the same thing. In business school, we studied the Toyota Production System (TPS), the secret sauce that made Toyota a global brand. Developed by Sakichi Toyoda, two of the greatest beliefs in TPS are the empowerment of the individual to make improvements and the idea of continuous improvement. Nothing is ever perfect; nothing is ever 100% as it should be.
This idea might be overwhelming at first, though let’s take a moment and see if we can find the bright spot. If everything can be improved, then there is always interesting work to be done that is useful and helpful. Incremental improvement is the focus of Dr. King’s maladjustment philosophy, Jerry’s Sternin’s initiative and the TPM, so even small steps are worthwhile. We don’t need to be paralyzed by the pursuit of perfection because perfection is never going to happen. We can instead be motivated by a desire to improve.
I just began reading Whatever It Takes, the latest book about Geoffrey Canada’s triumphant organization, Harlem Children’s Zone. Canada’s work is one gigantic bright spot in the field of inner-city public education. He is someone who embodies the idea of maladjusted positive deviance. In 2009, President Obama put forward funding and support to have HCZ’s paradigm replicated all over the country. Canada’s incremental improvements to Harlem over the course of several decades will now be levered up to create lasting, positive change for children throughout the US. He’s one individual with passion and determination. His is a bright spot worth replicating in our own lives, in our own way.
Jerry Sternin, Dr. King, and Sakichi Toyoda are smiling down on us. We’re living their legacy.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I’m maladjusted and happy about it. Last week, Charlie Judy, the author of HR Fishbowl talked about Dr. Martin Luther King’s encouragement of maladjustment. He didn’t want anyone to be happy and content with the way things are. He never wanted us to adjust and accept things just as they are. He wanted us to keep striving to make things better. Our discontent, our maladjustment, improves the condition of the world.
One thing I always say whenever I am asked when is it that one stops working on themselves, is “When you take your last breath”. That’s how I view my life, it is a constant readjustment.
Aine
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Agreed, Aine! We must constantly be on the look for the opportunity to improve and grow.
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