“I learn by going where I have to go.” ~ Theodore Roethke in the Poet’s Corner at The Cathedral of St. John the Divine
I keep a wipe board in my apartment that tracks my to-do’s for my projects. This confined space helps me to sort out where and how I’m spending my time and energy. It’s a helpful, simple tool that keeps me on track by giving me a very concrete visual of my priorities. It tells me where I have to go to create the kind of life I want.
In 2010, this chart has been heavily influenced by Innovation Station, my after-school project with Citizen Schools. With Citizen Schools, citizen teachers build the curriculum backwards, starting with the construction of the final project, called a “WOW”, and working the lessons backwards with the final project always in mind. Rather than using the forward-working paradigm of “what comes next?”, I have to start with “what needs to happen right before the WOW?” I decided to try this approach with my wipe board, too. On the far right side I wrote down the goal, and then only included the projects in my life right now that work toward that goal.
This exercise helped in a number of ways:
1.) I have some projects in my life that aren’t serving that goal, and they didn’t make it to the wipe board. These projects have value; they just aren’t the right projects for me given my goals and in comparison to the other projects I have. I also noticed some very clear holes – things I needed to be doing, places I needed to be going, that I didn’t realize before this process.
2.) I breathed a great big sigh of happiness to see how the projects all fit together and support one another. A cohesive plan breeds confidence and conviction.
3.) Having the plan laid out gave me a lot of energy. I spent a lot of time carefully thinking through options and allowing them to play themselves out in my mind while I made some key decisions. With this plan laid out, I freed up the energy that I was using in the decision-making process.
4.) The plan provides me with more down time to be with people. These projects lay out the main interests of my life, and by knowing those interests, I can strengthen relationships I already have and start new ones based on commonalities. I am always inspired by feats that people can accomplish through collaboration. Having a very clear sense of what we want to accomplish helps us to meet others who have those same goals – our kindred spirits.
5.) The wipe board gives me a place to go. There will always be new opportunities and new projects that will appear. It can be hard to say no. With a clear sense of what I want, I can go to the board and see where the new opportunity fits. If it doesn’t fit, then the decision process is made that much easier. It’s an effective sorting method.
Clarity of mind gives us a wonderful sense of freedom, a radiance that we can feel and that others can see. By working toward clarity, decisions become easier. The tough work of getting to clarity is well-worth the reward of simplicity.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“I learn by going where I have to go.” ~ Theodore Roethke in the Poet’s Corner at The Cathedral of St. John the Divine
I love this idea working backwards from the WOW and the wipeboard ! Might have to implement it – thanks
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Hi Sharni! Let me know how it goes – I hope it's as helpful to you as it is to me!
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