Today I had lunch with Trevin and Blair, two of my friends whom I worked with a number of years ago. During our lunch, I was reminded of how good it feels to work with friends, to be such an integral part of their lives. I’ve heard some people say that it’s best to keep our personal and professional lives separate. I disagree. I’d always prefer to work with friends – it makes work feel like play.
Last year I wrote a blog post that referenced an article in Fast Company about David Kelley, the Founder of IDEO. He left a mediocre management job at an engineering firm to get his MBA at Stanford. Though he had job offers after graduation, he declined them to start his own company with his friends. That company became IDEO. In the article he describes that his one strong inclination for employment was to work with friends. Had he not taken the leap and followed his instinct, he probably would be toiling away in a grey cubicle doing less-than-inspiring work. Instead, he founded a company that is arguably the finest product design firm in the world. And he has fun everyday. Bet well-played, David.
What if we could all follow our gut with David Kelley’s creative confidence? What if we could turn down opportunities, as great as they seem, because they just don’t jive with how we’d like to live our lives? Perhaps there’s an IDEO for each of us, or at the very least a bit more happiness to be had in our careers. In 2010, I’d like to get back to a career of working with friends.
The photo above is not my own. It appears courtesy of IDEO.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Today I had lunch with Trevin and Blair, two of my friends whom I worked with a number of years ago. During our lunch, I was reminded of how good it feels to work with friends, to be such an integral part of their lives. I’ve heard some people say that it’s best to keep our personal and professional lives separate. I disagree. I’d always prefer to work with friends – it makes work feel like play.
Christa, this is a fabulous idea, one i think of often too. am fortunate to love the people i work with … we've become friends but it's still not quite the same as pairing with kindred spirits who share your sensibility. not only do i think it would be fun — it would be highly successful … my friends are incredibly bright and talented people. the hard part is getting to a point when the circumstances and timing work out. good luck … sounds like you have many fantastic things planned for the year ahead1
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Thanks, Col! I love this idea, too. You're right about the timing and circumstances – we have to be in the right place to be ready for this kind of collaboration. However, I'm a firm believer that we have the ability to influence timing and circumstances more than we realize!Happy New Year, lady!
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