“The artists’ role is to do what’s honest for them. So if you’re in New York and everyone is looking at the floor, you can look up. It’s not your role to follow the others. It’s your role to go to your center and then reflect that, not just to be a mirror to what’s happening.” ~ James Hubbell
Here is a tricky balance to keep: how can we be mindful of what’s happening around us and also learn to follow our own hearts? It’s easy to get swept up in the moment, in the emotions and circumstances of others. In its best form, we know this as empathy. In its worst form, we know this as distraction. How can we see the whole picture, and also our own role in it? How can we see both the forest and the trees? The role of the artist, in any medium, demands this balance, and that balance is our Center.
Our Center is an elusive thing. We clearly know when we have moved away from our Center: it’s apparent in our lack of energy, enthusiasm, and joy. Finding and holding the Center, particularly in our daily adventures in chaos, is a tough thing because it sometimes requires that we disappoint others to be true to ourselves. It requires that we believe in ourselves and in our own abilities more than we believe in anything else. It asks us to take our future into our own hands.
There are three ways to know if we’ve found our Center:
1.) It makes time pass by so quickly and effortlessly that we barely notice how long we’ve been there.
2.) The activities we perform at our Center give us energy and we never grow tired of them.
3.) Our Center is the summation of the very best gifts we have to offer to the world.
For me, my Center is found in writing and yoga. I’ve been writing daily for three and a half years, and intermittently as far back into my childhood as I can remember. I’ve had a steady yoga practice for 10 years. Time has flown! These activities give me boundless energy and let me show my most joyful face to the world.
And so, I am taking James Hubbell’s: in 2010, I will go to my Center and reflect what is there. By the time 2010 is singing its swan song, I’ll find a way to make writing and yoga the Center of my life. I’ll find a way to earn my living through them. The ‘fierce urgency of now’ is calling me far too clearly to spend my life any other way.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
What a great way to look at life! I like the three points you made – they are definitely great guidelines for when you know your center is "on" or "off." Thank you – so grateful for your insight and friendship! xo
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Our Center is so important, Laura! It can be so difficult to find, though once we're there, our life just hums right alog. hmmmmmmm……
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