“You can’t wait for inspiration. You have to go after it with a club.” ~ Jack London, author
Before 2009, I used to think of inspiration a something that just hits us. I kept a folder of inspirational pictures, stories, quotes, and clippings that I trolled through when I needed some uplifting thoughts and none seemed to find me. I believed in writer’s block and the mystical muse of creativity who decided if, when, and how to show up in our lives. No more. After a year of actively seeking out hope and writing about it every day, I believe in the Jack London method, my inspiration-chasing club always at the ready.
In New York City, we’re lucky that chasing down inspiration means just putting on a pair of shoes and walking outside our doors. Inspiration is everywhere. We have a host of amazing museums that I visit frequently (thanks to my employer’s fantastic perk that gets us into almost every museum in New York for free!) Central Park and Riverside Park are two blocks away from my apartment. Broadway, off-Broadway, and off-off Broadway are burgeoning with some of the most inventive work to come along in decades. Bookstores are on nearly every corner, and there is no shortage of fascinating lectures, readings, and continuing ed classes in every subject, at every level. And if all else fails, just take a walk around the block, any block. You’re sure to find some characters.
In other cities, some much smaller than New York, inspiration abound as well. In Orlando, Florida, I found the largest collection of Tiffany glass in the world. In Charlottesville, Virginia, I had some of the best meals of my life. In my own hometown of Highland, New York, the view from the Catskill Mountains still takes my breathe away. In Providence, Rhode Island, I saw one of the finest productions of Moon for the Misbegotten that I’ve ever seen.
Inspiration is everywhere – all we need to do is get out into the world and look. We can travel thousands of miles from home, or we can hang around in our own backyard. What matters is the pursuit: do we want to be inspired and are we willing to “sift the sands of the desert to see what we can find,” as Clarissa Pinkola Estes says so eloquently in
Women Who Run with the Wolves? If the answer is yes, then there are adventures upon adventures just waiting for us to hope on board. And if you can get your hands on a big club, that may help, too.
The image above is not my own. It can be found here.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“You can’t wait for inspiration. You have to go after it with a club.” ~ Jack London, author
