“Words do not label things already there. Words are like the knife of a carver: They free the idea, the thing, from the general formlessness of the outside. As a man speaks, not only is his language in a state of birth, but also the very thing about which he is talking.” ~ Inuit Wisdom
Today I finished up the book The Soul of Money by Lynne Twist, and the Inuit quote above kicks off one of the last chapters. So many of her ideas about money helped me to reconsider the role of money in my life, both when I was very young and had no money and now when I have a well paying job. Her words helped me to see money as just another form of energy which we can utilize to shape the world around us. In her words I was able to make peace with finance, a difficult thing to do in our consumer-driven, debt-ridden culture.
Words are powerful tools not just for communicating ideas, but also to form them. So often I come to a blank screen on my computer, unsure of what I’ll write or where my writing will lead. Over time, I’ve learned to trust the process of writing the way that a carver trusts his knife. In my imagination there is always a story waiting to be told, similar to the figure that is within a slate of marble. The skill of the writer or artist releases the form.
I’m now weeks away from meeting my goal of writing about hope every day for a year. I started this journey as someone who felt let down by the world, someone who was worried about her future. Now that I have spent nearly 365 days actively seeking out what’s hopeful in our society, I am emerging from my quest with a confident, revitalized soul. I wrote myself free form the burden of worry.
So often we think a lack of commitments frees us. We give up relationships, jobs, materials goods, and tasks in pursuit of greater flexibility and freedom. And sometimes that works. Though before I give up anything or anyone, I remind myself of Willa Cather’s quote in O Pioneers! – “Freedom so often means that one isn’t needed anywhere.” I want my freedom to mean that I choose to do everything in my life, not that I am forced to do something which I don’t want to do. My writing frees me because it lets me express what I’m feeling, and gives me the opportunity to connect with others. I’ve found that my connections to others frees my own heart rather than binding it up.
I found my writing voice not by closing down and shutting off, but by opening up to the experiences of the world and making the commitment to come here to this blog every day and share those experiences. I became a better writer by committing to the craft. I think life is shockingly similar to writing in this way – we live it better by practicing, by stepping out and stepping up, by committing our heart to others and to the world around us. And as we do this, I hope we’ll all take some time and write it all down. Having the courage to tell others our own stories ironically frees them to do the same.
The photo above is not my own. It can be found here.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“Words do not label things already there. Words are like the knife of a carver: They free the idea, the thing, from the general formlessness of the outside. As a man speaks, not only is his language in a state of birth, but also the very thing about which he is talking.” ~ Inuit Wisdom
