“Life is no brief candle, it’s a torch. I want to make it burn as brightly as possible before handing it on.” ~ George Bernard Shaw
I saw this quote by George Bernard Shaw on Twitter over the weekend. Someone sent it to me after reading my blog posts about my trip to Costa Rica and my plans for the future. Thinking of life as a torch, something we can and should wield as a powerful instrument to light up the world around us, reinforced my belief that if we are just subsisting and not doing our life’s work every day, then a change is necessary, sooner rather than later. As my mom often says, “we will not pass this way again. So make this pass count as much as you can.”
Yesterday a friend of mine was telling me about a conversation he recently had with his dad. His father told him that his job was my friend’s life’s work. My friend objected and then his dad asked him a few questions:
“Son, where do you spend the most hours of your day?”
“At work.”
“What do you think about for the most number of hours per day?”
“Work.”
“Then your job is your life’s work. How do you feel about that? Is it fulfilling?”
“No. I don’t get any fulfillment from it. It’s just a job,” my friend answered.
“Sounds like you better change it. You don’t want your life’s work to be just a job.”
These are harsh words that could have been said with a kinder voice, though the point is crystal clear. Where and with whom we spend most of our time is our life’s work. I’ve been spending a lot of time thinking about where my energy and time is spent, and what that’s accomplishing. I spend a lot of my time volunteering, and a lot of that volunteering is done in the field of education. I come alive in a classroom of any kind whether I’m the student or the teacher, and classrooms can be found throughout our communities. It’s that learning environment that is so invigorating, that gives me the most hope for our future.
And so, in the words of my friend’s father, I am about to set to work on making a change to make that time in education my life’s work. When I think about how much good can be done there, how much I have to offer in that setting, I realize that my torch is growing brighter.
The image above is not my own. It can be found here.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
beautiful. i have been unemployed from a field i hate for 9 months and i have to figure out how to have my job be something i love. your dad knew what he was talking about, for sure.
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Hi Juliet! Thank you so much for your comment. What kind of work are you looking for. I'd love to help you out so let me know what you're interested in and I'll see if I know anyone how would be a good contact.
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Hi Juliet! Thank you so much for your comment. What kind of work are you looking for. I'd love to help you out so let me know what you're interested in and I'll see if I know anyone how would be a good contact.
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