“If you think you can’t draw, too bad. Do it anyway.” ~ Tim Brown, CEO of IDEO, in his book Change by Design
I’ve been lamenting for some time that I can’t draw. I’m a much better writer than visual artist, and this is exacerbated because I am an
auditory learner, not a visual learner. Thank that’s weird? You’re right – auditory learners make up only 20% of the population. Add it up and it’s easy to understand why I don’t have any natural ability to draw, nor have I ever really had a desire to learn.
And then I read Tim Brown’s excellent book,
Change by Design, that explains his philosophy on design-thinking and the future of the field. He talks about mind maps, schematics that illustrate ideas though visual depictions rather than through written briefs or powerpoint presentations. This is a kind of drawing I can get into. Think of them as multi-dimensional tree diagrams blending pictures and words to illustrate ideas. Rather than just working left to right and using the basic construct of option A or B to progress from problem to solution, a mind map starts with a question that takes the form of “How might we ( fill in the blank)?” for a specific population. For my program with Citizen Schools, I will be asking the kids I work with to solve this dilemma with a mind map “How might we build a public school curriculum for the graders to encourage creativity and entrepreneurship?”
As so often happens, as I was reading Tim’s book, I saw an interview with another Tim whom I greatly admire, Tim Burton. He was discussing his views on drawing and creativity and echoed Tim Brown’s sentiment. “Every child believes he or she can draw. Too many adults have found their creativity beaten out of them.” And this brings me back to my long-held belief that I have only just begun to fully articulate: it is much easier (and effective) to help children maintain their creativity through to adulthood than it is to repair the confidence of adults who believe they have no creativity at all.
The truth is that I’ve lost confidence in my ability to draw, believing that my creativity is relegated to writing and developing products and not at all to drawing. The Tims helped me realize that I am selling myself short. Somewhere inside me is a visual artist of some sort yearning for a paint brush (or crayon or chalk or colored pencil) and a canvas (or piece of paper or blank wall or empty piece of sidewalk).
So here I go with another resolution to live a more authentic life: even if it’s not good, I’m going to draw a little bit every week with the help of my mind maps. I’ll let you know, or better yet I’ll show you, how it goes by publishing the pieces to this blog. Stay tuned as I re-teach myself to draw.
The image above is not my own; I’m just starting to draw so my pictures aren’t this good – yet. It is the image created by Tim Brown for the table of content of his book Change by Design. It can be found here.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“If you think you can’t draw, too bad. Do it anyway.” ~ Tim Brown, CEO of IDEO, in his book Change by Design
