“It takes a lot of courage to release the familiar and seemingly secure, to embrace the new. But there is no real security in what is no longer meaningful. There is more security in the adventurous and exciting, for in movement there is life, and in change there is power.” ~ Alan Cohen
My friend, Rob, and I were talking about safety a few weeks ago. Rob talked to me about how we’ve conned ourselves into believing that a company, a job, can give us some feeling of security and stability when really it’s a house of cards. I’ve seen it happen to so many of my friends – they are cranking along in their jobs, exhibiting exceptional performance and results, and then the pink slip. Rob’s advice on my news of moving on: “You’ve done the hard part: making the choice to step outside the box that hems one in, and keeps one from dreaming bigger dreams…know you are supported from many quadrants. More as it goes…”
I emailed some friends about my impending jump off the cliff. I told them that it feels great to have made this decision, though my friend, Eric, in his characteristic empathy sensed that I’m scared. And then in his continuing characteristic empathy, he responded : “Don’t worry, Christa – I already hit rock bottom underneath that cliff – so I’ll be there to catch you!” Not at all surprising since Eric honestly saved my life as I muddled through my MBA. My friend Laura simply responded “I am 150000% behind you.” My friend, Allan, said “You are very brave and thoughtful.” These are the very messages I needed today to lift me up.
When I think about finding security and stability, I’m reminded that it’s in our friends and family and in the chance we take on our own abilities that we can find a haven. The safest route for me is not to stand on that cliff hoping that it doesn’t crumble beneath me; it’s to jump, knowing that friends like Rob, Eric. Laura, and so many others are there to catch me if I need catching. They are the ones I can place my faith and trust in.
My friend, Jamie, finished up his last day at his job today. We went for a celebratory dinner, yummy cheap Thai food around the corner from my apartment at Sura. We toasted to our new adventures, to our choice to be free and to build the lives we want to live. And while there is still that underlying ripple of fear of the unknown, fear of what’s next, there is also a tremendous sense of excitement, of realizing that we are on the edge of becoming more ourselves.
I was reminded all day today, through so many different channels, that in September I came very close to never getting a tomorrow. I stood on West 96th Street, watching smoke billow out of my building, realizing I was living a life of great comfort and little meaning. That great “what if” hangs over my head every day, and rather than being plagued by it, I am so grateful for it. What if I hadn’t made it out of that building? What if that was the end? Could I have looked back on September 4th and said, “yes, I’m so glad that I was living that life?” No – not at all. In that moment, change became not an option, but an inevitability, and it’s been driving me forward, upward, and onward toward a life lived with greater meaning, greater purpose, every day since.
The image above is not my own. It can be found here.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“It takes a lot of courage to release the familiar and seemingly secure, to embrace the new. But there is no real security in what is no longer meaningful. There is more security in the adventurous and exciting, for in movement there is life, and in change there is power.” ~ Alan Cohen
Good for you Christa 🙂 Your courage continues to inspire me !!
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Thanks, Nikita. Every time I get a little bit scared, I keep reminding myself of all the good that will come of the steps I'm taking now. Would love to get up to Canada in the new year for your conference!
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