“The end of wisdom is to dream high enough to lose the dream in the seeking of it.” ~ William Faulkner, American novelist
Now that life is returning to normal, I’m turning my attention back to my education project. I’m in the early stages of contacting public schools to find one that will serve as a pilot test. In a nutshell, I am looking to use theatre as a tool to teach innovation and product development to 6th graders at New York City public schools. The program will be of no cost to the school or to the children who participate. I just need a space, an internet connection (if possible), and 10 curious 6th graders. I would personally finance the pilot. The idea is to run it for 12 weeks beginning in January of 2010.
At this point I’ve had about 15 people read the proposal and provide their feedback and suggestions. Their creativity and excitement has spurred me even further. They’re helping me dream bigger, far beyond the pilot. Just as Faulkner suggested, this thinking bigger has allowed me to move beyond just seeing this program as a dream. It’s something that I must do. It’s quickly becoming my greatest passion, and that’s exactly what I need to happen in order to get it off the ground.
For the past few days, it’s all I’ve been able to think about. Things I see and experience and read are all tying back to this dream. This morning I was so excited about it that I could barely stay in my chair at my computer. I’m getting little inputs from everywhere – what schools I could partner with, what material I should include, what mechanisms I should use to deliver the material. Like small interconnected building blocks, all these bits and pieces are fitting together, filling in the canvas I’m dreaming on.
The more I consider the pilot program, the more I realize that it is inevitable. All the clues I’m picking up are showing me that there is much more need for this program than I ever realized. It began as this tiny speck of an idea, and the more I nurture it and love it, the more new opportunities it presents. It’s the most beautiful thing about ideas and dreams, and people for that matter: the more care you put into them, the more understanding and freedom you provide to them, the lovelier and more viable they become. They reveal mysteries to you that you never even knew were possible.
The image above is not my own. It can be found on the Cardiomyopathy Association site.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“The end of wisdom is to dream high enough to lose the dream in the seeking of it.” ~ William Faulkner, American novelist
This project of yours sounds exciting Christa! (I'd personally love to hear more about it).Btw, I love the quote you used…it totally applies to a few of my own goals and dreams for a conference that I'm helping plan this year in UNI. Glad to see creative juices spurring out for a lot of us lately 🙂
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Love it! Keep up the vibe – you're creative and committed and all of your efforts always flourish. 🙂
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Thanks, Laura. Creativity keeps us going!
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Hi Nikita! I'd love to hear about this conference you're organizing. What's the topic, who are the speakers, etc.?-C
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