I got my MBA from the Darden School at the University of Virginia. When I began there, I thought I was going to learn about Finance and Accounting and Strategy. I thought I was going there to increase my business acumen and break out of the hum drum of middle management. I did all those things, though that wasn’t the important stuff of an MBA, not by a long shot.
This morning on the subway, I worked my way through the rest of this month’s issue of Yoga Journal. There is a beautiful article about the use of yoga in prisons that helps to rehabilitate and treat young offenders. Yoga asks us to scan our bodies, to delve deep into who we are and how we want the world to be. It empowers us. It calms us down by giving us a sense of “otherness” – the ability to view our lives from an objective third party perspective.
In yoga, we find the gratitude to appreciate the good around us, the fortitude to survive challenging times with grace, and the confidence to recognize that “if it is to be, it’s up to me.” This is exactly the message we all need to hear, and a particularly profound way of thinking for young offenders. No one is beyond forgiveness or change. It is never too late. Young offenders need to know this.
The article goes on to talk about nonprofits who are providing yoga classes in prisons, one of them being Mind Body Awareness (MBA) Project. The name gave me pause. I always associate the combination of the letters MBA with “Masters of Business Administration”. Reading this article and recognizing MBA Project’s mission and value gave me a whole new way of thinking about these letters, and my Darden degree.
Much more than analytical skills, contacts, and opportunity, my MBA and Darden offered me a mind body awareness connection as well. It’s where I first taught full yoga classes on a regular basis. It’s where I realized that I could be anything and do anything I wanted. It’s where I realized how connected all of life’s moments are. It’s where I gained a true appreciation for my own personal history, the histories of others, and how they intertwine so beautifully. At Darden, I first became a published writer. I started my blogging there, as well as my interest in social media. I learned that every day we have an opportunity for a fresh start, to learn something new, to be happy, healthy, and grateful. At Darden, I found the seed of what I wanted my life to be in every facet, and I’ve been nurturing it daily ever since.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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