“We would not be where we are if our ancestors had not been kind of crazy.” ~ Edward Tenner, historian of technology and culture
I’m part way through the cover story for this week’s issue of Business Week, Case for Optimism. One of the people who worked on the story asked me and 12 other readers to take a look around our neighborhoods to provide examples of why we feel optimistic about the future. The quote above appears toward the beginning of the article, and references a very positive outcome of economic downturns: if we can look past the gloom and doom, we’ll find that economic downturns give us the freedom to get a little crazy. In other words, they give of the freedom to pursue our biggest dreams. Bill Gates and Paul Allen started Microsoft in the midst of a recession. Same goes for Steve Jobs and many others whom we now hold us as some of the most successful thought-leaders of our time.
When the world goes haywire and we lose our footing and live to tell the tale, something inside of us shifts. All of a sudden we realize that the leap we just made, whether by our own volition or not, didn’t kill us. We’re encouraged to take another, slightly larger leap, and then another. Before you know it, we can’t contain ourselves. We realize that the biggest risk is not taking a chance on our dream; it’s being paralyzed by fear and never pursuing the dream at all.
So here we go – off into the great unknown with a heavy, though hopeful, heart. We’re in the midst of a grieving process. Long gone are the fat times of real estate always being a sound investment and Wall Street being the dream of every bright, ambitious college graduate. We’re bidding a fond farewell to life on Easy Street, welcoming in a new era of innovation and creativity that our ancestors, the ones who got a little crazy, would be proud to acknowledge as their legacy.
There will be some bumps and bruises along the way, some near-term and long-term. We may have our dreams fall down in mid-flight, and we’ll have to get new dreams. The resilience we are building today will serve us well tomorrow, and for many tomorrows to come. My bet’s on us.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
“We would not be where we are if our ancestors had not been kind of crazy.” ~ Edward Tenner, historian of technology and culture
Christa Avampato 