“If your life’s work can be accomplished in your lifetime, then you aren’t thinking big enough.”
~ Wes Jackson
My errands today took longer to accomplish than I had planned. By the time I finished them all, without having had coffee, breakfast, or lunch, I was ready to eat just about anything edible that came into my line of vision. I popped in to Chipotle, wolfed down my burrito bowl, and saw on my drink cup that the restaurant is running a multi-part series entitled “People We’re Pleased to Know”. Part 5 features Wes Jackson, the founder and President of The Land Institute and a leader in the sustainable agriculture movement.
Wes’s quote above lifted a huge weight off my shoulders. I’ve been thinking a lot about accomplishment lately. In my writing, at work, with my multiple side projects that I’ve been working on. Secretly I’ve been a little frustrated with myself – why are these things taking so long? Why am I not checking them off the list in rapid succession? His quote reminded me that ideas with passion and heart take time to develop and even more time to execute. The bigger the dream, the longer the time horizon.
This isn’t to say that there aren’t smaller dreams embedded into the larger vision we have for our lives. There are triumphs, and inevitably defeats, along the way that contribute to a lifetime of work. His life’s work was not to start The Land Institute. The Land Institute is a vehicle to help him realize a vision of our world developing a robust, healthy system to feed itself in perpetuity without destroying our planet.
Think of how Wes’s perspective frees up our creative energy and encourages us to include others in the process of building our dreams. He is shaping his vision and bringing it to life alongside many others who share his same aspirations, and those aspirations take constant care, concern, and commitment. His vision is bigger than the span of his own lifetime – it actually continues on indefinitely. Failure and success are taken out of the equation with a mission that big – all it requires is that we contribute to steady, forward progress.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
“If your life’s work can be accomplished in your lifetime, then you aren’t thinking big enough.”
Christa Avampato 
Thanks C – I needed to read this today!
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Any time, Lon! 🙂
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